The Media s Influence On Contemporary Society - 789 Words

Scholars have debated the media’s increasing influence within contemporary society, and shaping of identities. It has been suggested that the media provides us with limited notions and materials to brand ourselves, which involve the notion behind being a man or woman and differentiate the means of bad or good. There are various prominent mediums used by the media to convey or direct a message. Images from media arbitrated precepts tend to become the conception of the individual’s self. Vigorito and Curry (1998, p. 136) indicate that pop culture is increasingly visual and images seen in the media tend to convey the ideal cultural norms, values and gender relations. These images are not subtle, but explicit notions of what is acceptable in society and how we as individuals should look and think in the public eye. In the twenty-first century, gender equality has been held in high regard both in the macro and micro levels of social and professional contexts. Gender is defin ed by the features society expects from a male or female depending on their biological sex. According to multiple scholars, research on masculinity and male depiction has become a major focus due to gender becoming a social construct subject to historical change. In the following study I wish to determine how the ideal male and masculinity is understood and defined, how the male identity and masculinity is portrayed in film, computer games and advertising, and how these representations have changed over time.Show MoreRelatedGlobalization Has Made An Influence On Multiculturalism940 Words   |  4 PagesThis meaning that In contemporary Britain today worldwide countries and different locations are interconnecting in many different ways even if they are thousands of miles away. This could firstly be in terms of the distribution of goods, whereby different cultures food and services get transferred and enriched into other countries and societies. In this essay I am going to discuss an d evaluate whether or not globalization has made an influence on multiculturalism in contemporary Britain today in positiveRead MoreGramsciS Approach To Ideology Proposes That Oppressed1544 Words   |  7 PagesGramsci s approach to ideology proposes that oppressed classes condone the ideas, values and authority of the hegemonic class because they limited motive to establish their own (Strinati, 1995). Gramsci’s contribution to ideology is noted due to the lack of force and focused on intellectual power. However, Gramsci fails to acknowledge that the working class work extremely long labour hours and do not have the opportunity to discuss their oppositional views with a group. Yet, Gramsci’s commentaryRead MoreDoes Consumption Create New Social Divisions?1551 Words   |  7 Pagesthe claim that consumption creates new social divisions. Modern society has changed in many ways over the years. This essay will focus on new and old social divisions to establish how society has transformed, outlining how consumption creates new social divisions. Hetherington (2009, p13) defines consuming as: â€Å"The acquisition, use and disposal of goods and services. This subject is important in terms of indicating how society is changing in fundamental ways. Evidence for this Essay is taken fromRead MoreContemporary Artists : Art No Authority Can Tell Your Own Body With A Knife1733 Words   |  7 Pageswriting into your own body with a knife is considered Contemporary Design. In this world of art no authority can tell you what you’re allowed to do. With the definition of art so stretched, it really gives a lot of freedom to those of the contemporary time period to express a wide range of ideas. Contemporary Artists are becoming more popular in today’s culture; however, there were some back in the early 1930s and late 1940s that started the contemporary movement such as Bruce Nauman, Stefan SagmeisterRead MoreAn Intrusion Of American Elements1508 Words   |  7 Pageselements, but also the Vietnamese cultural identity. Contemporary culture, however, plays a different role. As current contemporary movies, music, visual arts and other entertainment forms produced by Vietnamese resolve around the Vietnamese â€Å"national cultural identity†, which almost always incorporates Chinese elements or Chinese influence in some ways: in its language, practiced customs, art motifs, etc., as addressed. Vietnam’s contemporary culture, in this condition, has the same low probabilityRead MoreThe New Consumerism And Media Culture1418 Words   |  6 PagesDenise Bowen The New Consumerism and Media Culture Professor Chyng- Feng Sun October 31, 2017 In Chapter 27, The New Politics of Consumption: Why Americans Want So Much More Than They Need, author Juliet Schor states consuming is authentic as it gets in the American culture and the standard of living has changed in relation to consumerism. Americans need to work longer hours in order to make money that they are then pressured to spend. Schor describes today s consumerism as the new consumerismRead MoreThe Impact Of Social Worker On Contemporary Society782 Words   |  4 Pages The role of a Social Worker in contemporary society has become a hot potato in today s social and political world. The speech presented by Michael Gove at the launch of the fast-track Social Work training programme Frontline , proposes the age old debate surrounding the purpose of Social Workers. Gove (2013) addresses Social Workers to stop viewing individuals they work with as victims of social injustice , suggesting this robs individuals of their power of agency (Gove, 2013). All causationRead M oreEssay on Effects of Mass Media on Society1650 Words   |  7 PagesIn contemporary society, people are strongly influenced by mass media. Although traditional television watching and newspaper reading are no longer as popular as before, people spend more time in front of computers listening to music and radios, reading news and information, interacting with other people in social network and watching television programmes and films. The developing technology of mobile phone allows people to do almost everything they can do with the computer. Nowaday, people areRead MoreGender, Gender And The Media1501 Words   |  7 PagesThis book was written in a clear style with lots of instances from Anglo-American media, Gender and the Media. It provides a critical introduction to the study of gender in the media and updated assessment of the crucial issues and debates. The book looks in detail at five kinds of media: news, advertising, talk shows, magazines and contemporary screen and pap erback romances. It is examined how presentations of female and male are changing in recent years. Gill asks how useful nations such as objectificationRead MoreThe Role Of Journalism And Its Impact On Society Essay1428 Words   |  6 PagesIn a contemporary society, the role of journalism is a varied one that covers many different aspects of people’s lives. As more and more outlets spring up around the world, many more stories are able to be covered by different outlets, and this means that journalism takes on a more and more important role in a contemporary society. Much of our lives centre on political and social happenings, and journalistic outlets are the public’s way of finding all the information on these event. Journalism also

Israel and Terrorism Essay - 5164 Words

Introduction: The Conflict, Cause for Optimism, and Skepticism Over the past 55 years conflict between Israelis and Palestinians has led to three wars, years of terrorism, and decades of poverty and displacement resulting in thousands upon thousands of deaths among both peoples. Despite the conflict, Israel has managed to develop its economy thanks in large part to generous foreign aid. Palestinians, however, have largely been living in poverty, under the rule of a corrupt government and in fear of Israeli strength. These harsh conditions have no doubt exacerbated the conflict sparked by the creation of the state of Israel in 1948. The establishment of a Palestinian state living side by side with Israel is supported by many world†¦show more content†¦This incitement has largely led Palestinians to hate Jews for religious, racist and social reasons, as opposed to feeling anger because of political grievances. The PA has also educated its people, regarding the conflict with Israel, that the state of Israel is evil, vicious, and aggressive and that they are required by Allah to fight the Israelis through any means possible until Israel is gone. Finally, the PA has glorified terrorists and terrorism throughout its culture as noble and heroic. The combination of these three forms of education has created a culture among Palestinians that has harmed and continues to harm the prospects for progress toward peace. I will argue first that PA allegations that Jews are subhuman and enemies of Muslims lead to a culture of hatred and violence that conflicts with the development of a two-state solution. Second, the PA education regarding the illegitimacy, aggression and brutality of the state of Israel makes it even less likely that Palestinians will accept its continued existence. Third I will argue that PA incitement to and glorification of suicide terrorism adds further to the difficulty of getting Palestinians to seek and support a peaceful coexistence. Finally, I will offer suggestions for what changes need to be made by both Israel and the PA to foster change in Palestinian society and begin planting the seeds of peaceShow MoreRelatedTerrorism Paper1425 Words   |  6 Pages(What Is Terrorism? Pg. 1). Ladies and gentlemen, I am of course talking about the agonizing issue of terrorism. Although this issue has existed for centuries, the word terrorism has only begun being used in the second par t of the 19th century (What Is Terrorism? Pg. 1). The earliest account of a terrorist act in the second part of the 19th century was in 1968 when a Palestinian terrorist hijacked an Israeli airliner (What Is Terrorism? Pg. 4). There are two other factors which aid terrorism: one beingRead MoreTerrorism, Employment, and Education1357 Words   |  6 PagesThis paper attempts to explain whether economic depravity in a region leads to support for terrorism using the case of the Israel/Palestine conflict in the Gaza strip. I will present and analyse quantitative data from a public opinion poll conducted in the West Bank and the Gaza Strip, which queried participants about their support for militant and terrorist attacks against Israel. The presented data will be supplemented by statistics from the data that Alan B. Krueger of Princeton University thatRead More State-Sponsored Terrorism: The Relationship between Hizballah and the Iranian Government1729 Words   |  7 Pagesof the countr ies involved in state-sponsored terrorism make modest attempts to disassociate themselves with terrorist organizations. These countries do this in hopes that the United Nations will not place sanctions. More often than not, these countries continue their support of various terrorist groups. They support the terrorist organization in various ways: financially, training, supplies. Iran has remained the most active state sponsor of terrorism to date (State Department, 2013). Iran supportsRead More Middle East Essay1381 Words   |  6 Pagesland and under their control the conflict remained minimal. But within months of their departure, and the division of the land between Israel and the surrounding Arab nations, war broke out. The Arabs were unhappy with the UNs divisions of the land, and in an attempt to obtain the land, which they believed was rightfully theirs; they attacked the State of Israel. To the surprise of many, the armies of Egypt, Syria and Jordan fell to Israeli troops a nd instead of gaining land, they lost it. AlmostRead MoreEssay The Policies Of The Palestine Liberation Organisation1053 Words   |  5 Pagesdestroy the state of Israel. Inspired by Nasser in Egypt, they expected him to lead an Arab army in a campaign to successfully destroy Israeli power. However, time passed, and little progress was made, leading to many Palestinians becoming disillusioned with the help they received from the Arab states that they were relying on. Instead, they began to set up their own organisations, to defend Palestinian rights, and to fight against the state of Israel. One of the firstRead MoreThe War Of The Middle East952 Words   |  4 Pagesincreasing instability within the Arab nations. This has increased violence and terrorism in the Middle East, the effects of which is felt throughout the world. The main causes of this war and why it has not yet been solved can be found by digging deep into the concepts of â€Å"Greater Israel†, direct involvement of external forces and â€Å"petrodollars†. The main concept behind â€Å"Greater Israel† is to expand the territories of Israel and weaken the Arab forces. After the formation of the United Nations, the UNRead MoreWe Need a Precise Definition of Terrorism Essays1568 Words   |  7 PagesWe Need a Precise Definition of Terrorism In early 1974, the Secretary General of the United Nations, U Thant, invited the Palestinian Liberation Organization to attend the General Assembly gathering on November 13, 1974, and in doing so gave legitimacy to the Palestinian Liberation Organization as a governing body. In Yasser Arafat’s speech to the General Assembly, he thanked the United Nations for recognizing his organization and its legitimacy. When Arafat addressed the General Assembly,Read MoreThe Strategic Logic of Suicide Terrorism by Pape, Bloom, and Horowitz 1429 Words   |  6 Pagesâ€Å"Terrorism involves the use of violence by an organization other than a national government to cause intimidation or fear among a target audience;† at least, this is how Pape (2003) defines terrorism in his article â€Å"The Strategic Logic of Suicide Terrorism† (343). The goal of this article by Pape is to discuss suicide terrorism and how it â€Å"follows a strategic logic, one specifically designed to co erce modern liberal democracies to make significant territorial concessions† (343). Similar to Pape,Read MoreThe History Of Israel1705 Words   |  7 PagesIsrael, a country of only 8.38 million people, has been thriving since its independence in the year 1948. It runs as a vibrant democracy and the Prime Minister, Benjamin Netanyahu, has successfully lead a coalition government consisting of right-leaning and religious parties. This 8,019 square mile country, â€Å"has a modern market economy with a thriving high-technology sector that attracts considerable foreign investment† (heritage.org, 1). Israel is surrounded by much larger and hateful countriesRead MoreThe Peace Of The Middle East1445 Words   |  6 PagesEver since the establishment of an Israeli state in the Middle East, there has been no time of peace between the many nations. After Israel was declared a nation, it was immediately rejected by the Palestinians and they rejected the partition of Palestine. E ver since then, Israel has been at war with its surrounding Middle Eastern neighbors multiple times. There has been a multitude of attempts to try and broker a peace throughout the Middle East and not a single plan has stood the test of time.

Benefits of Video Games Free Essays

Whenever a new technology surfaces into the modern world, there will always be debates on the effects they bring to individuals and to the society in general. Though video games are hardly new, there have always been arguments whether the images they show have a huge harmful impact to people since video games are frequently associated with violence. So often people only see the negative side of what video games bring that we disregard the advantages they give. We will write a custom essay sample on Benefits of Video Games or any similar topic only for you Order Now Children may be often pleaded by their parents to do anything rather than playing games. This may be because parents do not pay attention to the benefits we can acquire from video games. When playing video games, certain skills and abilities develop. Our body parts, specifically the hands and eyes, are required to work together for we perform various commands on the controller by our hands depending on what we see on the screen. Thus, it results to the enhancement of our hand-eye coordination. Video games require critical thinking. A gamer must not only memorize information but also analyze, conceptualize, and infer data gathered from the virtual environment. One key to complete a game is to study patterns and to use it into one’s advantage. This vital skill is utilized when creating strategies, tackling problems and making decisions. Most games involve quick reaction time and split-second decisions that can mean virtual life and death. Video games enhance people’s decision-making skills. Virtual reality is like a practice field for gamers to improve their cognitive ability, for them to be ready in the real world. With this, people are more likely to decide correctly, quickly, and accordingly depending on the situation. Gamers are often stereotyped as people sitting in front of a screen for long hours and are uninterested in social interactions. But video games often encourage players to interact with other players from around the world, with the help of the internet, and work together to accomplish tasks. This can help build social relationships and enhance people’s socialization skills. Some games’ objective is to become victorious above others. It gives a sense of competition and eagerness to win a battle. When one loses, his willingness to win intensifies the next time around. Video games stimulate people to do better and achieve the best. Video games are games. They are created with the intention to give pleasure and enjoyment to whomever they may serve. They accompany us when we are lonely and depressed. They help us pass time when we have nothing to do. They give us a taste of admirable graphics design and creativity. They offer some benefits like those of what outdoor activities give. Nothing is wrong with playing video games. But excessive hours of playing will bring anyone no good. It is necessary to keep things in moderation. The next time your parents tell you that video games will only make you violent, inform them thoroughly what good things you can acquire from playing. You can even invite them to play with you. Who knows? It could be the solution for their stress and depression. How to cite Benefits of Video Games, Essay examples

”Paradise of the Blind” by Duong Thu Huong Essay Sample free essay sample

In the novel. Eden of the Blind. written by Duong Thu Huong originally in Vietnamese and translated into English by Phan Huy Duong and Nina Mcpherson. the writer constructs characters Aunt Tam and Uncle Chinh as parallels of conflicting political political orientations of twentieth century Vietnam in order to expose her sentiments on its effectivity in achieving announced Eden. The characters are constructed to otherwise show the author’s voice towards radical political orientations. Uncle Chinh stand foring the Communist political orientation. and Aunt Tam stand foring the capitalist political orientations. Uncle Chinh. within the novel. has been classified as an prototype of communism. and chiefly constructed as a important figure with an counter nature. â€Å"He was intoxicated with himself. His satisfaction was that of a crawling parasitic vine. † ( Hang. page 26 ) . Duong demonstrates her sentiment towards Uncle Chinh’s power lecherousness through the enunciation within the phrase â€Å"intoxicated† and â€Å"parasitic vine† . supplying her unfavorable judgment towards his nature. His part towards the Communist political orientations reasoned with its possible to promote him towards a higher place in the party. which was probationary towards his characterised greedy nature. The lip service within the executing of the Communist political orientation could be represented within Uncle Chinh’s actions of greed and power lecherousness within the drama. which defies the moneyless and egalitarian motion of communism. Manipulation of Que. Uncle Chinh’s kin sister within the novel represented his power lecherousness. â€Å"You realise that you’re undermining my authorization. † ( Chinh. page 32 ) . In order to stand for the lip service of Uncle Chinh. the writer had utilised the relationship between Uncle Chinh and his sister. Que. to be correspondent to the relationship of authorization and the provincial in the Vietnamese communist environment of the twentieth century. Uncle Chinh’s self-asserting tone of address was a technique used by the writer to stand for his extent of laterality over Que. as an instability of power. building a hierarchal relationship. The author’s usage of enunciation in the phrase. â€Å"my authority† represented Uncle Chinh’s thirst for power and through the word â€Å"my† intimations place an accent on Uncle Chinh’s selfish considerations towards the intended audience. Uncle Chinh was portrayed to be more concerned of his ain repute and authorization than the wellbeing of his sister. which symbolises assignment of weak authorization figures. Uncle Chinh. was an parallel for the appointed authorization figure in Vietnam that came into power in the rebelliousness against their ain parties’ involvement. implementing the Communist ways. The repression of Que. whom represented the peasantry for Uncle Chinh’s ain selfish desires and finally take to Que’s vulnerable province. as she concludes with loss of limb. The writer constructs the event of the loss of limb is symbolic within the novel in portraying the consequence of communist political orientations of the peasantry. that it had stripped them off from their house place within the society. and in bend. created disablement within their lives. The writer has characterised Uncle Chinh to stand for the longing for a Eden through communism. â€Å"They don’t know what Eden is made of. allow alone how to acquire there†¦ they are their ain calamity. ours every bit good. † ( Traveling Companion. page 225 ) . Duong. through the travelling comrade. gave her sentiment on the ground on the ground behind Uncle Chinh’s failure in sequence in the Communist party. which could be translated as her symbolic significance behind the ground for t he existent failure of the Communist political orientation in the Vietnamese civilization. â€Å"Heaven† within the quotation mark is a representation of the supposed hereafter of communism. has similar significances with the word â€Å"Paradise† within the rubric of the novel. Eden of the Blind. nevertheless â€Å"tragedy† within the quotation mark represented the consequence of communist deductions. The writer has used the apposition to stand for the disillusioned consequence of a successful employment of communism. Eden. to the world of communism. calamity. the consequence of failure in the employment of communism. Duong besides provides her sentiment about the capitalist political orientations through the word picture of Aunt Tam. In contrast to Uncle Chinh. Aunt Tam was constructed as a character with protagonist nature. â€Å"Aunt Tam was beautiful. Few adult females could tout such all right characteristics. † ( Hang. page 250 ) Aunt Tam was conveyed by the writer as a metaphor of beauty and was represented by the writer to be an illustration in the successes in accomplishing the capitalistic end of wealth. The accent on the word â€Å"few† could be placed as the thought that success in capitalist economy belonged with a minority and suggests impracticality of the capitalistic ideals. The neglect for capitalist ideals by twentieth century Vietnam nevertheless has been constructed by the writer throughout the novel. The consequence on the peasantry had been constructed by Duong in relation to the character Que. Within the book. the close paternal relationship of Que and Hang had deteriorated since the beginning of her relationship with Aunt Tam. â€Å"Because Aunt Tam had taken me under her protection†¦a sort of indifference had slipped into our relationship. † ( Hang. page 136 ) . The writer has inserted tragic tone of voice used to show the strain in Hang and Que’s as Hang’s relationship with Aunt Tam strengthened. this was correspondent towards Vietnamese misanthropic attitudes towards the chase of capitalist economy. The auctorial purpose was to negatively commentate on the inactive beliefs of Vietnamese citizens towards other political orientations such as capitalist economy. â€Å"I didn’t know why. but there was something sinister about all this finery. like throwing flower petals on an abandoned grave† ( page 88. Hang ) . The writer uses simile to stand for her position on philistinism. as Hang describes the experience of having munificent gol d earrings from her Aunt Tam as being â€Å"sinister† . The writer topographic points negative intensions on the aureate earrings to stand for one of the cons in prosecuting capitalist economy. as an over accent on greed and mercenary points. The writer uses Aunt Tam to stand for besides the consequences of capitalist successes. â€Å"In fact to populate like you do is truly happiness. The whole small town dreams of holding these†¦calm peaceable yearss far from all the sound and rage. † ( Page 152. Vice President Duong ) Juxtaposing the wretchedness imposed upon most peasantry in the twentieth century whom glorified the Communist political orientations. the capitalist. Aunt Tam. had received the most successes in supplying herself stableness and populating the â€Å"dreams† of the villagers by. Duong had constructed the sarcasm in the differing successes of capitalist and communist political orientations to inform the reader of the possible to suggest the ground to their wretchedness as the trust towards the Communist political orientation. She prompts the readers to chew over upon facets in the capitalist political orientations that might advance their longing for felicity. â€Å"†¦this adult fem ale. this solitariness. this retardation. was all one. † ( Page 143. Hang ) . The writer uses the repeat of â€Å"this† create an accent towards the readers to the observations of Aunt Tam. as she throughout the novel showed elusive marks of solitariness. The writer uses contrast in Aunt Tam’s life between the reading of the villagers and the reading of Hang to stand for the pretentious felicity seen as the success of capitalist economy ; the accretion of wealth. and inquiries the ability for philistinism to supply felicity. Duong has throughout the novel contrasted the readings of radical Communist and capitalist ideals in twentieth century Vietnam. Uncle Chinh. represented failures of communism through failed assignment of leading. â€Å"They’re merely a clump of illusionists† ( page 215. Bohemian ) . The writer had used the description of visionary to depict Uncle Chinh within the novel to stand for the disenchantment of the successes of communism in. She provides her review on the infeasibility within the political orientation to be due to human nature of imperialism that will take to unequal enforcement of the altruistic communist environment. In contrast. capitalistic political orientations had been observed as a more positive input of political orientation as Aunt Tam was given protagonist nature. However. the cons of radical capitalist economy might be due to its impracticality due to restrictions of human abilities. and could merely fulfill and win for some but non all. â€Å"Desires locked in the secret embracing of an old trunk† ( Hang. page 254 ) In the chase of capitalist ideals. the writer reinforces the thought that one may hold let travel of their desire because of their compulsion with wealth. and that a con of capitalist economy is the sacrificial of felicity one has to do. Duong Thu Huong. in the fresh Paradise of the Blind had outlined the failures of implementing radical political orientations in twentieth century Vietnam. Duong later outlines negative facets of communism and capitalist economy. hence proposing her sentiment on the failures in over conformance of political orientations which will ever take to a lecherousness for a created Eden. displayed in the character. Uncle Chinh. The writer besides believes that even when the proclaimed â€Å"paradis e† is attained by compulsively conforming to political orientations. it will reason with dissatisfaction if personal desires are disregarded. In decision. Duong provides the reader with her belief that political orientations have to be made to suit individualistic nature. non all can conform to the formal capitalistic and communist political orientations.

The Mummy returns Essay Example

The Mummy returns Paper How does the opening sequence of your chosen film create meaning and atmosphere for the audience? I have chosen The Mummy Returns. Sound The narrator directly addresses the audience. It is used at the beginning to set the scene and describes what has happened up to the present day, so the audience understand what’s happening. Parallel sound is used throughout. Sound bridges happen throughout the sequence. For example, when the battles are taking place, and the scene cuts between different shots. This gives continuity to the film. The soundtrack uses many features to involve the audience, and create an atmosphere. For example, in the battle scene at the beginning, the drums and the chanting help to build an atmosphere of excitement, and the importance of the battle and the scorpion king. As the scene moves into the temple, the soundtrack uses eerie noises, and high pitched notes to unsettle the audience adding to a tense atmosphere. The soundtrack is also used to show relationships between characters. When Evelyn and Rick are alone in the temple the music becomes slow and romantic. Diegetic sound is used throughout the sequence to help get the scene. It is used in a lot of different places from swords clashing in battle scenes, to snakes hissing in the tomb, to water rushing through the tunnels. Lighting The film starts in the desert. The light used is a very high key top light. This represents the sun in the desert. It portrays a feeling of intense heat to the audience. It also creates different shadows on different parts of the scene, helping to give a sense of time. Inside the temple, lots of different effects are used to create different moods. We will write a custom essay sample on The Mummy returns specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Mummy returns specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Mummy returns specifically for you FOR ONLY $16.38 $13.9/page Hire Writer At the beginning a backlight is used on its own to create a clear silhouette of Rick, adding to the suspense. The lighting underground is low key because there is no natural light. It also creates deep distinct shadows adding to the feeling of fear and a scary atmosphere. Under lighting is used on the scorpions to give them long, deformed shadows making them seem bigger, unsettling the audience. Lit torches are used as the main source of light. His gives flickering shadows adding to a tense atmosphere. Under lighting is used on the faces of the three men. It gives shadows on their faces and makes them look sinister, therefore making the audience presume they are the ‘bad guys’. The opposite effect is used on Alex, using high key lighting, so the audience presume the opposite. Other effects such as spotlights are also used when the bracelet is in the frame, to show its importance. Darkness is used near the end of the scene to represent claustrophobic conditions when the water starts to come in. Framing The scene begins with a master shot of the entire place where the following scene takes place. It includes the whole background for reference to later in the film. An establishing shot is also used it shows all of both the armies. It helps to set the scene for the audience. As the battle takes place, mixtures of medium long shots and mid shots are used. This means all the action can be seen, while facial expressions can still be seen. High angles are used throughout increasing the audience’s sense of power over the army, involving them. In the desert, long shots are used to show the army in the desolate surrounding. It increases the feeling of desperation of the men. At the end of the desert scene a very high angle is used on the scorpion king so he looks small, making the audience almost pity him. Inside the temple, a lot of mid shots and close ups are used. This helps to increase the feel of the small tunnels. It also shows the characters are all important. Straight angled shots are used to put the audience on the same level as all the main characters. The audience do not need to feel sorry for, or to feel intimidated by any of the characters. Point of view shots are used to give a characters perspective of looking down a corridor, in the case of Rick when he is in the temple. It shows the fear the characters must be feeling appeals to the audience directly to emphasize with them. At the end of the scene, a lot of medium long shots are used to enable the audience to see all the action taking place as it builds to a climax. Camera movement As the sequence begins, the camera uses a lot of fast panning. This is to increase the tense mood and the feeling of the action. It pans across the army showing everyone waiting to fight. This effect sets the scene for the audience and shows the expanse of the army. The scorpion king is tracked to increase his important. It is fast which creates excitement. A steadicam is used a lot to show different aspects of the moving battle but to keep the shots smooth. A handheld camera is also used to convey an atmosphere of chaos to the audience and to involve the audience, making them feel as if they are actually there. When the sequence cuts to the section inside the temple the camera uses tracking to help the audience crate an emotional attachment with Rick. Zooming in is used when Rick and Evelyn meet. It gives the section a romantic feel and gives the audience a feeling of closeness increasing a relaxed atmosphere, which is then opposite to other scenes. A lot of panning is used throughout the rest of the scene, for example, when Alex runs across the temple floor. He is also tracked to show he is important in that particular scene, making the focus on him. It also involves the audience a lot more in the film. Zooming in is used when the bracelet is in this box in the vision. This shows it’s important and focus’s the audience’s attention on it. Zooming is also used when one of the three men says â€Å"we do not want to wake the Gods†. This gives greater importance to these words, making the audience take more notice them. The camera pans Evelyn and Rick as they run away from the water towards the end of the sequence. It also zooms into their facial expressions, appealing to the audience because they are slightly comical. Editing During the battle scene at the beginning of the sequence a lot of invisible editing it used. This is to be unobtrusive, so the audience’s attention is not taken away from the battle. Jump cuts are used to move from the battle to the desert, then back to another battle then to the inside of the temple. This is a common feature of their type of genre. Inside the temple a lot more variety of shot is used. Reaction shots are used a lot more frequently. For example, from Rick’s expression when he knocks Alex over, to Alex’s face, then back to Rick’s expression. Elliptical cuts are also used. For example, when Rick walks down a corridor, and then is with Evelyn after a jump cut. Invisible editing is used most frequently throughout which is common for this type of film. Mise-en-Scene The outside settings are mainly digitally created because they are too vast to create from scratch, and to detailed and precise to use a location which already exists. The inside setting is very detailed. The walls all have Egyptian markings on them, and are all covered with dirt and cobwebs. It’s also very dark. They all give an atmosphere a terror and mystery. The props used are typical of 1930’s, which is when the film is set. The types of guns and other weapons used indicate that the film is not set in modern times. The tools being used to dig with are not modern technology. The torches of fire are used as the main source of light while they are underground, which it would have been in 1933. It helps to set the scene. It also adds to the atmosphere because of the flickering shadows created. The costume is also typical of the 1930’s. The men wear shirts and trousers, with Alex wearing shorts and trousers. The costume also helps to portray heat of the desert. The three men, for example, wear head dresses and loose shirts. Other costume includes Indiana Jones styles exploring clothes Rick wears. The clothes are all in good condition, which represents they have a lot of money, which is proved later in the film, when they arrive home to their mansion. The important characters in the scene always stand in the foreground of the shot, often against a stationary background. However the characters are sometimes positioned all at one side this unsettles the audience, therefore involves them. Different emphasis is put a different bit of body language depending on the scene. When the battle is taking place outside medium long shots and long shots are used to include all the action so you don’t miss anything. Inside the temple close ups and mid shots are used to include important facial expressions, to help build the tension. Narrative structure The film doesn’t begin with equilibrium, but equilibrium is established quite early on in the sequence, when the scorpion king is killed. However two new incidents happen to complicate the story. The first being that the three men enter who have been sent to kill the O’Connell’s. The second being that taking the bracelet from its box causes the temple to collapse. A binary opposite of good Vs evil is made between the O’Connell’s and the three men is established as soon as they enter. The sequence is organised in a non-linear format. It makes use of flashbacks and visions. Genre The genre of this film is action/adventure. Generic conventions are used. For example, there’s a lot of action in a short space of time. Theres also a feeling of adventure when the characters are exploring in the temple. Fast paced loud music and guns and fighting are also generic conventions used in this sequence. There are some aspects however which are subverted. The idea of mummies is also fantasy possibly suggesting hybridisation. There are also some aspects of comic language. Characters We can tell from this sequence characters are going to be important. The scorpion king is talked about a lot and is shown using low angled shots for the majority of the time, which also increases his sense of importance. We can tell Evelyn, Rick and Alex are important because the whole sequence is based around what they are doing and why. The scorpion king is an important character. This is shown by actors such as his name, which h includes the word king giving him high status. His clothing is better than that of his army, which he also leads. He also wears lots of gold jewellery. Rick is shown to be a fighter. He is always carries guns and bullets with him and he creeps around at the beginning of the temple scene. He also likes to do things by brute force shown in the comments Evelyn says, such as â€Å"let’s do it your way† then he would bang down a door. Alex is shown to be clever. He knows a lot about ancient Egypt, because he talks to Rick about a statue, he also understand hieroglyphics, show later in the film. Vladimir Prop’s theory fits into this film in some aspects. The villain; impoteph, the donor; being Izzy who later on in the film helps them a lot, and the magical helper being Ardis who helps them throughout. Some characters do not fir in however, such as the father’s daughter.

How to Calculate Population Standard Deviation

How to Calculate Population Standard Deviation Standard deviation is a calculation of the dispersion or variation in a set of numbers. If the standard deviation is a small number, it means the data points are close to their average value. If the deviation is large, it means the numbers are spread out, further from the mean or average. There are two types of standard deviation calculations. Population standard deviation looks at the square root of the variance of the set of numbers. Its used to determine a confidence interval for drawing conclusions (such as accepting or rejecting a hypothesis). A slightly more complex calculation is called sample standard deviation. This is a simple example of how to calculate variance and population standard deviation. First, lets review how to calculate the population standard deviation: Calculate the mean (simple average of the numbers).For each number: Subtract the mean. Square the result.Calculate the mean of those squared differences. This is the variance.Take the square root of that to obtain the population standard deviation. Population Standard Deviation Equation There are different ways to write out the steps of the population standard deviation calculation into an equation. A common equation is: ÏÆ' ([ÃŽ £(x - u)2]/N)1/2 Where: ÏÆ' is the population standard deviationÃŽ £ represents the sum or total from 1 to Nx is an individual valueu is the average of the populationN is the total number of the population Example Problem You grow 20 crystals from a solution and measure the length of each crystal in millimeters. Here is your data: 9, 2, 5, 4, 12, 7, 8, 11, 9, 3, 7, 4, 12, 5, 4, 10, 9, 6, 9, 4 Calculate the population standard deviation of the length of the crystals. Calculate the mean of the data. Add up all the numbers and divide by the total number of data points.(925412781193741254109694) / 20 140/20 7Subtract the mean from each data point (or the other way around, if you prefer... you will be squaring this number, so it does not matter if it is positive or negative).(9 - 7)2 (2)2 4(2 - 7)2 (-5)2 25(5 - 7)2 (-2)2 4(4 - 7)2 (-3)2 9(12 - 7)2 (5)2 25(7 - 7)2 (0)2 0(8 - 7)2 (1)2 1(11 - 7)2 (4)22 16(9 - 7)2 (2)2 4(3 - 7)2 (-4)22 16(7 - 7)2 (0)2 0(4 - 7)2 (-3)2 9(12 - 7)2 (5)2 25(5 - 7)2 (-2)2 4(4 - 7)2 (-3)2 9(10 - 7)2 (3)2 9(9 - 7)2 (2)2 4(6 - 7)2 (-1)2 1(9 - 7)2 (2)2 4(4 - 7)2 (-3)22 9Calculate the mean of the squared differences.(4254925011641609254994149) / 20 178/20 8.9This value is the variance. The variance is 8.9The population standard deviation is the square root of the variance. Use a calculator to obtain this number.(8.9)1/2 2.983The population standard deviation is 2.983 Learn More From here, you might wish to review the  Ã¢â‚¬â€¹different standard deviation equations and learn more about how to calculate it by hand.

Radiation Absorbed Dose From 201 TI Thallous chloride Essay

Radiation Absorbed Dose From 201 TI Thallous chloride - Essay Example Thomas SR, Stabin MG Castronovo FP, Radiation-Absorbed Dose from 201Tl-Thallous Chloride. Journal of Nuclear Medicine Vol. 46 No. 3 502-508. 2005 by Society of Nuclear Medicine. 02-03-06. Radiation dosimetry for 201Tl-thallous chloride has been developed by several authors1. The International Commission on Radiation Protection (ICRP) dose estimates for 201Tl chloride have incorporated values of testicular uptake published by Gupta et al2 and Hosain and Hosain. 1. There is a problem when dosimetry is calculated in this way: the values for testicular uptake at 24h reported by these authors for adults are significantly higher than those reported by other authors e.g., Atkins et al, Krahwinkel et al., Rao et al. 4. Further, the authors estimated the possible contribution to radiation dose from several radioactive contaminants that are often present in 201 Tl preparations, and have evaluated the consequence of administration time relative to preparation. 1. The uptake of 201Tl in the testes after intravenous administration of an isotonic solution is not as high as estimated in some studies, which have formed the basis for recommendation of radiation dosimetry by the ICRP. 2. Since these data have been used to estimate testes radiation dose in children, the corresponding values are also higher; the authors hypothesized that even these values need to be revised downwards. 3. When Thallous chloride is provided as an isotonic solution, the possible contaminants are 200Tl, 202Tl, and 203Pb. With longer shelf life, the contribution of 200Tl decreases whereas that of 202Tl increases. The equipment necessary to perform this research are: (1)Diagnostic exercise myocardial scintigraphy (2)Quantitative testicular scintigraphy (3)Lead vinyl shield (4)201Tl standard vial with saline (5)MIRDOSE

Planning forHousing project- Planning and policy context Essay

Planning forHousing project- Planning and policy context - Essay Example Sustainable development in economics, social and environmental gains, with emphasis on positive improvements to quality of environment. Replacement of old designs with better one. And to provide greater choice of quality homes in accordance to local requirements. Housing is considered a requirement of sustainable development to meet local growth needs, with emphasis on sustainable development plans approved in timely manner. Requirement of quality design, amenity and effect land use for mixed development with aim of pollution reduction and climate change accommodation, high sustainability (social, environmental, economic) to compensate for locational design incompatibility. Support flexible working with residential and commercial uses within same unit. Long term protection of employment use without prospects is unnecessary and should be reviewed in accordance to market signals. The local development framework outlines the standards that should be met upon developing new structures under its jurisdiction. This section of the proposal highlights the important aspects that should be taken into consideration when designing a plan. †¢ Encouraging employment and encouraging mixed use development. Employment space reallocated enhances business premises specification; improves the immediate area; increases employment space take-up; and meets and identified need. Encourages mix dwellings with affordable housing where viable. †¢ Buildings enhance built environment and local place distinctiveness (optimum site arrangement: form, mass, scale, design and impact analysis redrawing surrounds and view, historical surrounding qualities, enhancing boundary between public and private domains, secure by design) Resource efficiency and carbon dioxide emissions through design quality and Sustainable Homes Level 4 Code. Development and land use is designed to reduce car travel and car-free developments On the other hand, London

Paintings of Theodore, Manet and Miller Essay Example | Topics and Well Written Essays - 1000 words

Paintings of Theodore, Manet and Miller - Essay Example The essay "Paintings of Theodore, Manet and Miller" analyzes modern art paintings of Theodore, Manet and Miller. In the Theodore's picture, several people can be seen raising their hands meaning they either needed some kind of help or were just trying to send some communication signals to a given place. It is actually very difficult to understand the situation in the picture as some are raising their hands while others lie on the ground desperately. The picture was not also painted using bright color technique. The raft of Medusa tend to bring into display how people especially those in France, were subjected to a miserable life due to some political issues or instability. Apart from that, it also shows or brings into display the social lives of the people and the kind of challenges they faced due political unfairness. There are other activities that a state or country may get involved in and later impacts its people negatively. This was actually, what the picture was meant to show. Very many countries value art because it has nowadays provided or created room for expression. Some things cannot be faced directly due to the consequences involved and proper means of facing them must be looked into very carefully. The pictures or drawings that are in the picture â€Å"raft of Medusa† represented the people of France and the challenges that they faced due to political instability or war. The people raising their hands in the picture are those who are fed up with some of the rules or the country’s political system.

Analysis of Nano Energy Water Flask Company

Analysis of Nano Energy Water Flask Company 1.0 EXECUTIVE SUMMARY 1.1 Business Idea and Goals CEC Trading Ltd. is a Nano Energy Water Flask trading company in Miri, Sarawak. The products that we sell are water flasks that release charges to the water with high amount of negative ions, which is good for our body. This company intends to be the best water flasks trader in Malaysia. It is because the water flasks that this company is selling are one of a kind. It also made up of good quality and the price is very affordable. Three elements that this company concentrates on in order to reach our goal are our customers, our supplier and our employees. The major shareholder of this company (Vivian Ngu) intended to initiate the business with more than 5 employees and sell approximately 10500 water flasks in the first year which will increase in rational amount in the following month. The company intends to generate at least MYR 294,000 in sales revenue and make MYR 65,200 profit in the end of its first year of trading. 1.2 Marketing The main targets of this business are customers; range from students to workers, most likely everyone. Our company has a warehouse for storing the water flasks and we had chosen a strategic place which is situated at Jalan Bintang, Shop Lot No. 68. On the other hand, our company is selling the Nano Energy water flasks in Parkson, which is located in a shopping mall named Bintang Plaza. The reason we chose Bintang Plaza as the main location for our business is because of the huge flow of customers who visit Bintang Plaza daily. 1.3 Products Nano Energy water flasks can release charges to the water with high amount of negative ions, which is good for our body. It can restore the water’s PH level to the ideal level, which is 7.0 to 7.4. Thus, it will change the water to alkaline water which benefit to health. The Nanotechnology breaks down water molecule into smaller possible size so that they are more easily absorbed by the body. Therefore, the taste of the water is smoother, sweeter and easily absorbed by our body cell as osmosis may occur easily. Drinking energized water regularly also kept us away from suffering different kind of health diseases. Moreover, the energized water penetrates deep into the body cells more easily, transfers nutrients to the body more efficient and takes away un-useful product from our body system, thus making us strong and healthy. 1.4 Sales and Promotion Promotion of the business will take place using a variety of methods, including advertising through distributing flyers from school to school, making banner, emails and telephone ordering. We will pay a few workers to distribute flyers from one place to another place. For examples, Curtin University and always all the secondary school in Miri, Sibu and Kuching. 1.5 Finance CEC Trading is a self-funding company as the initial shareholdings of RM 8000 will be injected by the major shareholder of the company (Vivian Ngu), and RM 5000 by other shareholders (Damilola, Faiznur Dilan, Wong Wen Yi and Wong Soon Siong). The company estimating the business will always show a positive value of cash surplus in every month for the first year of the operation. The company will not apply for any form of loans from outside party including bank in the first year of the operation. 2.0 BACKGROUND 2.1 Mission Statement CEC Trading Ltd. is not only aim to be one of the well-known Nano Energy water flasks traders in Malaysia but also aim to be the best water flasks trader in Malaysia. We want our product which is the unique Nano Energy water flask known as the best water flask in Malaysia as it is a beneficial product and it is made up of good quality. As well as any other company, we also would like to gain profit as much as possible. In order to attain our missions, our company will focus to the followings: 1. The Product: Our good which is Nano Energy Water Flask is made with 304 stainless steel. There is a filter inside the water flask which will be builded up from 13 kinds of natural materials such as tourmaline, zeolites, manifanshi, nano silver powder, kaolin earth, rare earth, far infrared stone, muyu stone, clay and others. The combinations of different kind of natural resources are approved scientifically to give highest efficiency to the water. 2. The Employees: The employees will be trained to do their own role efficiently. They will also be motivated by attending program which then they will produce better performance. 3. The Consumers: We are targeting adult as well as children and ageing people to consume our products since our product is available to any age. We would like to make sure that our customer satisfied with their purchases of the Nano Energy water flasks. For the capital, the amount capital needed to start the business is RM28,000. The amount of capital stated is needed to cover up all of the essential expenses that the business required to set up the business. The sum of capital that stated above is also needed to achieve a positive cash surplus in the first month. 2.2 Company History This is a new business which all started from the observation that we, the shareholders made. We had a discussion and came up with an idea of selling water flasks. The water flasks that our company planning to sell are water flasks with special features and benefits, which are the Nano Energy water flasks. This water flasks release charges of negative ions to the water and it is good for our health. In addition, the reason we chose to sell Nano Energy water flasks is due to the high demand of health products which needs a huge amount of money. On the other hand, we can also save the environment by reducing the use of plastic water bottle. Thus, by combining both of these situations, this company is set up. Furthermore, customers will not have to spend lots of money for their health products; instead they can buy the Nano Energy water flasks which only cost them MYR 28. 2.3 Business Goals The short-term goal of this company is to employ at least 5 persons full time on a salary of approximately MYR 4,900 per month. Our company planned to run our business within Sarawak for a start. The Nano Energy water flasks will be distributed to a few parts of Sarawak which are Miri (the main place of our business), Sibu and also Kuching. Furthermore, our company targeted to sell about 10500 water flasks in a year, which would probably increasing in the following month and gain a net profit at least MYR 65,200 for future investments. For the long term goal, our company wanted to expand the company into a bigger company by selling the Nano Energy water flasks to West Malaysia and Sabah. This is because we want to widen our market range and we would like to gain more profit. In order to achieve our long- term goal, we will analyse our weaknesses and strive to improve our business strategies. 3.0 MARKET CEC company is a trading company that buy product from a manufacturer (whole sellers) then sell to retailers which is to the shop we decided to sell our products. Then we sell our product to consumers. The new product we are introducing into the market is a product from Vuitton Silver Manufacturing Company that sells different types of water flask in Malaysia such as Vacuum water flask and Nano Energy water flask. The product we are introducing is Nano Energy water flask which helps to charge water with high amount of negative ion which are absorb by the body. Due to the fact that more than half of our body consists of water, water is an important element which is needed by everyone. Thus it is important that we consume healthy water daily. Nano Energy water flask can change the water ph level to be alkaline. Other than that, it can also breaks down water molecule into smaller size which then can be easily consume and the taste will be sweet and smooth. Furthermore, alkaline water ca n build up better immune body system thus prevent us from easily infected by diseases. For further information, drinking this energized water often also enhance our body’s metabolism and can concern about our beauty. However, the most important key point in drinking this energized water is keep us away from all kind of diseases. Due to the fact that our warehouse is in the state of Miri, Sarawak, our product can be found in Parkson which is in Sibu, Miri and Kuching. This water flask can be use by children as well as adult. 3.1 Market Analysis Due to the research carried out by the CEC Company, we found out that there is a lot of water flask that were on the market, but their functions are only to keep warm or keep cold. Thus, our company decided to do trading on a new type of water flask, which is for consumers’ health purpose. Another thing that the business concern about is about environmental friendly. 3.2 Seasonality The major of our sales revenues are in February to November. This is because there are no long holidays or school holidays. Thus, the customers might saw the advertisement for our product and purchased them. In the other hand, due to the holiday season such as Celebration or summer break periods, the people might be going out for vacation thus will decrease our sales revenues. 3.3 Competitors There are lots of competitors in the market who have products that perform same function with our product Nano Energy water flask, some of the companies are listed below: I. ENCHANCE PLASTIC INDUSTRY SDN BHD, MALAYSIA II. TAIZHUU GANGLUNG PLASTIC CO.LTD III. KSK GLOBALINK MANUFACTURING SDN BHD IV. ELLEDI (M)SDN BHD V. ZHEJIANG TYSESO INDUSTRY TRADE CO.LTD. VI. YONGKANG SHIQIANG HARDWARE PLASTIC CO.LTD 3.4 Market Overview The major target market of CEC Company is student, workers, athletes and the public in general. Nano Energy water flask produces storages where you can store your water to drink anytime which is tasty. Our product is convenient, easy and collectable, it is also attractive to the eyes as it will be in three colors – silver, red and black which makes the demand for the product higher because it is also affordable in terms of price. Other than that, we also provided telephone ordering for customer’s need. 3.5 SWOT Analysis We carried out an analysis on the market situation on our product with the use of SWOT analysis, which we make improvement in our business. SWOT Analysis represents the strength, weakness, opportunities and threats of the business. Through SWOT Analysis, it can guide the company to work on our weakness and threats where as maintain our performance regarding the strength and opportunities(citation business management). STRENGTH The strength is an initial factor which increases value for our business. The strength of nano energy water flask is to have been strong enough to get them a higher place in the labor market even with various imitations from other competitors who are in the market or wants to come into the market with similar products. It can be measured using internal assessment. Quality of the brand Strategic location Sustainability of the product Health care Light weigh of the product WEAKNESS Weakness is also an internal factor that decreases the value of the business. We need to analyze our company weaknesses so that we can make improvement based on them. Lack of marketing skill Lack of workers Limited budget Lack of advertisement Consistency of supplier OPPORTUNITIES Opportunities are external factors that add value in the business. The business needs strategies to perform better performance. Expose our products in other countries Special promotion during special events Improve the skills of workers THREATS Threats are the external factors that decrease the value in the business. The business need to be aware of the threats that may be occurred. Existence of substitute goods in the market Delayed of the products due to the transportation problems 3.6 MARKETING PLAN 3.6.1 Production/ Service Target Market The 2 main targets of doing this business are to improve the healthiness of consumers and to concern about the environment. Nano Energy water flask is a good product which helps to transform the water into alkaline water which is good for health. It is also convenient in the aspect of shape and size which makes it very easy to be carried around by anyone who needs a flask to store their water to take to either school or workplace and even to sport arenas. It is a stainless steel bottle which makes it more attractive and presentable. The fact that it is a stainless steel does not mean it going to get rust easily. On the other hand, since the product is made of stainless steel, it can be used for at least one year. Thus, we can be environmental friendly by saving the consumption of plastic water bottle. 3.6.2 Place Although the business is doing trading to Miri, Sibu and Kuching, our main business is in Miri. Nano Energy water flask is classified to be a household product, thus it can be found in Parkson, in the department where they sell household products. We also need a warehouse to store all our products. 3.6.3 Price Vuitton Silver Company supply Nano Energy water flask to the business with the cost of RM15 each. This cost will be derived after the deduction of all the money use in the production of the flask, such as buying of the machinery, steels, wages of employees, vehicle for distribution, insurance, rents and other expenses. After doing the analysis, our company tends to charge RM 28 for the product which can provide profits on every sales and this price can be afforded by customers. 3.6.4 Promotion and Advertisement Our company tends to alert the general public about nano energy water flask through various means in other for them to know about the product. A research was done on the strategies needed to promote the product in the market. As a result, we made use of the following promotional tools in the business. fliers and handbills posters and banners emails and telephone contact 3.7 Evaluation of Market CEC Company carried out an evaluation on the market, using the market strategy which is carried out at the end of every year to analyze the sales data of Nano Energy water flask to see it performances in the aspect of the quantity that has been sold and as well as profits made. Based on the cash flow forecast, we have cash surplus of RM 65,200 during the year. This proved that the promotions and sales have been done effectively. 4.0 OPERATIONS 4.1 Legal and Licensing Requirements (a) Business name and legal structure CEC Trading Ltd is a proprietary limited company. The company structure has already been registered and start up with five shareholders: Vivian Ngu Yen Shya (25% shareholding) Wong Wen Yi (18.75% shareholding) Faiznur Dilan binti David Ismadi (18.75% shareholding) Damilola (18.75% shareholding) Wong Soon Siong (18.75% shareholding) Who also serve as the directors of the entity. (b) Operating laws and licenses The business needed a license to run the business legally. 4.2 Management Details The managing director of the company will be: Vivian Ngu Yen Shya Home address: 175, Phase 2C1, Desa Senadin, 98000 Miri, Sarawak, Malaysia Ph: (085) 656578 Fax: (085) 656579 Date of birth: 25 November 1991 Qualifications: Bachelor of Business (Double Major in Finance and Management) Experience: Management and Financial Advisors and owner of Wealth Spring Consultancies 1997 – 2003 4.3 Organizational Structure and Staffing Most of the job of the business will mainly be done by general manager. A warehouse is needed to store our products. General manager, sales manager and accountant will mainly be working in the warehouse. On the other hand, 3 marketing expertise and 2 drivers are needed in doing sales and also deliverance. General manager  · The duty of a general manager are to manage all business plans and the performance of the employees.  · Salary : RM 1000 à ¼ Sales manager * The duty of a sales manager is to deal and communicate with the owner of parkson in order to know the amount of sales revenue. * Salary : RM 700 à ¼ Accountant * The duty of accountant is to record the business transactions, summarizing and analyzing to produce financial statement in the end of the period. * Salary : RM 700 à ¼ Sales advisor * The duty of sales advisor is to approach customers and advise them to buy our product. * Salary : RM 500 à ¼ Driver * The duty of driver is to deliver the products to the destination and also help to transfer the products to the sales department. * Salary : RM500 4.4 Professional Advisers Accountant Sunlight Accountants 55, Sunshine Park, Tun Hussein Onn Road, 98000 Miri, Sarawak, Malaysia Ph: (085) 668 132 Fax: (085) 668 133 Lawyer John Smith 28, Fortune Park, Desa Damai Road, 98000 Miri, Sarawak, Malaysia Ph: (085) 636 732 Fax: (085) 636 735 Insurance broker Bank account May Bank Malasyia 279, Bank Street, Pujut Road, 98000 Miri, Sarawak, Malaysia Manager: Angeline Tan Ph: (085) 678 588 Fax: (085) 678 579 4.5 Business Premises Location CEC Trading Ltd will acquire a business premise as an office which deals with the paperwork and also warehouse as the storage for stocks and equipments. The ideal location would be located at shop lot where we can store and sell the stock. The premise will be located at Shop Lot 608, Medan Commercial Centre, 98007 Miri, Sarawak, Malaysia. The price tag for renting the shop lot will be RM 1,500 per month. The shop lot will be repairing and do some painting. The goods that we sell will be distributed to the hypermarket, Parkson in Miri, Sibu and Kuching. 4.6 Equipments Required The equipments that required for the business will be: Computers Printers Scanners Internet connections Fax machines Telephones Furniture (table, chair, shelves) The above equipments are some of the basic needs to run the daily business operation. The equipments required will change from time to time. 4.7 Production Processes Our company will get the stock from the supplier, Vuitton Silver. The estimated amount around 1000 of Nano Energy water flasks will be order from the supplier every month. Therefore, all the stocks will be store in the warehouse. Then, the workers will distribute some of the stock to Parkson. The working hour is from 8am to 5pm every day except on public holidays. There are different types of color of the water flask will be sold such as silver, black and red. The product will be sold at RM28 each for every types of color. The selling price is enough to cover all the expenses as the cost price of each water flask is RM 12. It is a reasonable price as these Nano Energy water flask is good for health and can solve the skin problems. However, the office is used as a place for the process of paperwork and storage of documents and equipments. The ordering of our company products and all the documents and accounts will be recorded down and will be kept. All the works in the office work will be done by the clerk and supervise by the manager. 4.8 Critical risks/Contingency Plans CEC Trading Ltd will organize training program to all staff members for professionalism in running the business and also for contingency plans. The training will be on how they going to promote and sell the water flask. Insurance will be bought for business premises. The aim is to recover some assets in case of any accidents such as fires, accidents and thefts as well. Those liability and car accident will be covered by the professional indemnity insurance. The injury to the managing director will be covered by workers compensation. 5.0 FINANCIAL PROJECTIONS 5.1 Basic Assumptions and Information (a) Calculation of income and expenses Expenses are calculated based on research and management’s knowledge of costs. Income or sales revenue is assumed to be paid within the month issued. The impact of inflation or increases costs is not taking into consideration. Depreciation of equipments purchased and vehicle purchased in June 2010 is calculated using straight-line method, at 10% per annum. Gross cost of goods is RM 168,000. Drawing is RM 200 per month. The projection is for one year and the figures are in Ringgit Malaysia. (b) Financing of the business An investment of RM 28,000 will be invested into the business according to our shareholdings – Vivian Ngu Yen Shya RM 8,000, Wong Soon Siong RM 5,000, Wong Wen Yi RM 5,000, Faiznur Dilan binti David Ismadi RM 5,000 and Damilola RM 5,000. Sales income for June is based on early promotions, thus providing initial cash surplus and avoid the need for any short term debt financing. The operation financing strategy is showing a cash surplus in the bank accounts with total amounts of RM 70,700. The business will open a cheque account that provides electronic funds transfer facilities for customers. A minimum of two shareholder directors is needed to sign all the cheques for security reasons. (c) Distribution of profits Profits in the first year will be retained in the business. In future years, three quarters of the annual net profit after tax will be paid to the directors at the end of the financial year according to their shareholding and the remaining quarter will be kept as retained earnings. The Sales Mix Forecast, Cash Flow Forecast and The Trading Profit and Loss Statement is prepared according to generally acceptable accounting principles and conventions. (d) Goods and services tax All forecasts are net of tax. (e) Loans The firm has no current loans or debts. 5.2 Analysis of Financial Forecasts (a) Net profit margin is used to measure the company’s ability to earn a net income from sales. The net profit margin is calculated based on the first year of the projections. Net profit margin % = = = 22.18% Since this trading company is running the business for the first year, it is normal to get a relatively low figures of the margin. The margin is expected to increase in the next few years. Other than that, the company can use other ratios to do analysis on the financial statements in the coming years. (b) Break-even point Contribution margin is used to determine the amount of profit that is made towards payment of the fixed cost. Considered that cost of goods sold is the variable cost, the contribution margin is equal to sales minus variable costs. Gross profit margin = = = 57.14% The fixed cost is projected to be RM 102,800. Break-even point in value = == RM 180, 350.88 Accounting 062 May 28, 2010 5.2.1 Sales mix forecast 5.2.2 Cash flow forecast CEC CASH FLOW FORECAST for the period July 2010 to June 2011 June July August Sept. Oct. Nov. Dec. Jan. Feb. March April May TOTAL Income Sales revenue RM 12,600 RM 19,600 RM 22,400 RM 22,400 RM 22,400 RM 16,800 RM 19,600 RM 28,000 RM 30,800 RM 32,200 RM 32,200 RM 35,000 RM 294,000 Capital 28,000 28,000 Total income 40,600 19,600 22,400 22,400 22,400 16,800 19,600 28,000 30,800 32,200 32,200 35,000 RM322,000 Analysis of Nano Energy Water Flask Company Analysis of Nano Energy Water Flask Company 1.0 EXECUTIVE SUMMARY 1.1 Business Idea and Goals CEC Trading Ltd. is a Nano Energy Water Flask trading company in Miri, Sarawak. The products that we sell are water flasks that release charges to the water with high amount of negative ions, which is good for our body. This company intends to be the best water flasks trader in Malaysia. It is because the water flasks that this company is selling are one of a kind. It also made up of good quality and the price is very affordable. Three elements that this company concentrates on in order to reach our goal are our customers, our supplier and our employees. The major shareholder of this company (Vivian Ngu) intended to initiate the business with more than 5 employees and sell approximately 10500 water flasks in the first year which will increase in rational amount in the following month. The company intends to generate at least MYR 294,000 in sales revenue and make MYR 65,200 profit in the end of its first year of trading. 1.2 Marketing The main targets of this business are customers; range from students to workers, most likely everyone. Our company has a warehouse for storing the water flasks and we had chosen a strategic place which is situated at Jalan Bintang, Shop Lot No. 68. On the other hand, our company is selling the Nano Energy water flasks in Parkson, which is located in a shopping mall named Bintang Plaza. The reason we chose Bintang Plaza as the main location for our business is because of the huge flow of customers who visit Bintang Plaza daily. 1.3 Products Nano Energy water flasks can release charges to the water with high amount of negative ions, which is good for our body. It can restore the water’s PH level to the ideal level, which is 7.0 to 7.4. Thus, it will change the water to alkaline water which benefit to health. The Nanotechnology breaks down water molecule into smaller possible size so that they are more easily absorbed by the body. Therefore, the taste of the water is smoother, sweeter and easily absorbed by our body cell as osmosis may occur easily. Drinking energized water regularly also kept us away from suffering different kind of health diseases. Moreover, the energized water penetrates deep into the body cells more easily, transfers nutrients to the body more efficient and takes away un-useful product from our body system, thus making us strong and healthy. 1.4 Sales and Promotion Promotion of the business will take place using a variety of methods, including advertising through distributing flyers from school to school, making banner, emails and telephone ordering. We will pay a few workers to distribute flyers from one place to another place. For examples, Curtin University and always all the secondary school in Miri, Sibu and Kuching. 1.5 Finance CEC Trading is a self-funding company as the initial shareholdings of RM 8000 will be injected by the major shareholder of the company (Vivian Ngu), and RM 5000 by other shareholders (Damilola, Faiznur Dilan, Wong Wen Yi and Wong Soon Siong). The company estimating the business will always show a positive value of cash surplus in every month for the first year of the operation. The company will not apply for any form of loans from outside party including bank in the first year of the operation. 2.0 BACKGROUND 2.1 Mission Statement CEC Trading Ltd. is not only aim to be one of the well-known Nano Energy water flasks traders in Malaysia but also aim to be the best water flasks trader in Malaysia. We want our product which is the unique Nano Energy water flask known as the best water flask in Malaysia as it is a beneficial product and it is made up of good quality. As well as any other company, we also would like to gain profit as much as possible. In order to attain our missions, our company will focus to the followings: 1. The Product: Our good which is Nano Energy Water Flask is made with 304 stainless steel. There is a filter inside the water flask which will be builded up from 13 kinds of natural materials such as tourmaline, zeolites, manifanshi, nano silver powder, kaolin earth, rare earth, far infrared stone, muyu stone, clay and others. The combinations of different kind of natural resources are approved scientifically to give highest efficiency to the water. 2. The Employees: The employees will be trained to do their own role efficiently. They will also be motivated by attending program which then they will produce better performance. 3. The Consumers: We are targeting adult as well as children and ageing people to consume our products since our product is available to any age. We would like to make sure that our customer satisfied with their purchases of the Nano Energy water flasks. For the capital, the amount capital needed to start the business is RM28,000. The amount of capital stated is needed to cover up all of the essential expenses that the business required to set up the business. The sum of capital that stated above is also needed to achieve a positive cash surplus in the first month. 2.2 Company History This is a new business which all started from the observation that we, the shareholders made. We had a discussion and came up with an idea of selling water flasks. The water flasks that our company planning to sell are water flasks with special features and benefits, which are the Nano Energy water flasks. This water flasks release charges of negative ions to the water and it is good for our health. In addition, the reason we chose to sell Nano Energy water flasks is due to the high demand of health products which needs a huge amount of money. On the other hand, we can also save the environment by reducing the use of plastic water bottle. Thus, by combining both of these situations, this company is set up. Furthermore, customers will not have to spend lots of money for their health products; instead they can buy the Nano Energy water flasks which only cost them MYR 28. 2.3 Business Goals The short-term goal of this company is to employ at least 5 persons full time on a salary of approximately MYR 4,900 per month. Our company planned to run our business within Sarawak for a start. The Nano Energy water flasks will be distributed to a few parts of Sarawak which are Miri (the main place of our business), Sibu and also Kuching. Furthermore, our company targeted to sell about 10500 water flasks in a year, which would probably increasing in the following month and gain a net profit at least MYR 65,200 for future investments. For the long term goal, our company wanted to expand the company into a bigger company by selling the Nano Energy water flasks to West Malaysia and Sabah. This is because we want to widen our market range and we would like to gain more profit. In order to achieve our long- term goal, we will analyse our weaknesses and strive to improve our business strategies. 3.0 MARKET CEC company is a trading company that buy product from a manufacturer (whole sellers) then sell to retailers which is to the shop we decided to sell our products. Then we sell our product to consumers. The new product we are introducing into the market is a product from Vuitton Silver Manufacturing Company that sells different types of water flask in Malaysia such as Vacuum water flask and Nano Energy water flask. The product we are introducing is Nano Energy water flask which helps to charge water with high amount of negative ion which are absorb by the body. Due to the fact that more than half of our body consists of water, water is an important element which is needed by everyone. Thus it is important that we consume healthy water daily. Nano Energy water flask can change the water ph level to be alkaline. Other than that, it can also breaks down water molecule into smaller size which then can be easily consume and the taste will be sweet and smooth. Furthermore, alkaline water ca n build up better immune body system thus prevent us from easily infected by diseases. For further information, drinking this energized water often also enhance our body’s metabolism and can concern about our beauty. However, the most important key point in drinking this energized water is keep us away from all kind of diseases. Due to the fact that our warehouse is in the state of Miri, Sarawak, our product can be found in Parkson which is in Sibu, Miri and Kuching. This water flask can be use by children as well as adult. 3.1 Market Analysis Due to the research carried out by the CEC Company, we found out that there is a lot of water flask that were on the market, but their functions are only to keep warm or keep cold. Thus, our company decided to do trading on a new type of water flask, which is for consumers’ health purpose. Another thing that the business concern about is about environmental friendly. 3.2 Seasonality The major of our sales revenues are in February to November. This is because there are no long holidays or school holidays. Thus, the customers might saw the advertisement for our product and purchased them. In the other hand, due to the holiday season such as Celebration or summer break periods, the people might be going out for vacation thus will decrease our sales revenues. 3.3 Competitors There are lots of competitors in the market who have products that perform same function with our product Nano Energy water flask, some of the companies are listed below: I. ENCHANCE PLASTIC INDUSTRY SDN BHD, MALAYSIA II. TAIZHUU GANGLUNG PLASTIC CO.LTD III. KSK GLOBALINK MANUFACTURING SDN BHD IV. ELLEDI (M)SDN BHD V. ZHEJIANG TYSESO INDUSTRY TRADE CO.LTD. VI. YONGKANG SHIQIANG HARDWARE PLASTIC CO.LTD 3.4 Market Overview The major target market of CEC Company is student, workers, athletes and the public in general. Nano Energy water flask produces storages where you can store your water to drink anytime which is tasty. Our product is convenient, easy and collectable, it is also attractive to the eyes as it will be in three colors – silver, red and black which makes the demand for the product higher because it is also affordable in terms of price. Other than that, we also provided telephone ordering for customer’s need. 3.5 SWOT Analysis We carried out an analysis on the market situation on our product with the use of SWOT analysis, which we make improvement in our business. SWOT Analysis represents the strength, weakness, opportunities and threats of the business. Through SWOT Analysis, it can guide the company to work on our weakness and threats where as maintain our performance regarding the strength and opportunities(citation business management). STRENGTH The strength is an initial factor which increases value for our business. The strength of nano energy water flask is to have been strong enough to get them a higher place in the labor market even with various imitations from other competitors who are in the market or wants to come into the market with similar products. It can be measured using internal assessment. Quality of the brand Strategic location Sustainability of the product Health care Light weigh of the product WEAKNESS Weakness is also an internal factor that decreases the value of the business. We need to analyze our company weaknesses so that we can make improvement based on them. Lack of marketing skill Lack of workers Limited budget Lack of advertisement Consistency of supplier OPPORTUNITIES Opportunities are external factors that add value in the business. The business needs strategies to perform better performance. Expose our products in other countries Special promotion during special events Improve the skills of workers THREATS Threats are the external factors that decrease the value in the business. The business need to be aware of the threats that may be occurred. Existence of substitute goods in the market Delayed of the products due to the transportation problems 3.6 MARKETING PLAN 3.6.1 Production/ Service Target Market The 2 main targets of doing this business are to improve the healthiness of consumers and to concern about the environment. Nano Energy water flask is a good product which helps to transform the water into alkaline water which is good for health. It is also convenient in the aspect of shape and size which makes it very easy to be carried around by anyone who needs a flask to store their water to take to either school or workplace and even to sport arenas. It is a stainless steel bottle which makes it more attractive and presentable. The fact that it is a stainless steel does not mean it going to get rust easily. On the other hand, since the product is made of stainless steel, it can be used for at least one year. Thus, we can be environmental friendly by saving the consumption of plastic water bottle. 3.6.2 Place Although the business is doing trading to Miri, Sibu and Kuching, our main business is in Miri. Nano Energy water flask is classified to be a household product, thus it can be found in Parkson, in the department where they sell household products. We also need a warehouse to store all our products. 3.6.3 Price Vuitton Silver Company supply Nano Energy water flask to the business with the cost of RM15 each. This cost will be derived after the deduction of all the money use in the production of the flask, such as buying of the machinery, steels, wages of employees, vehicle for distribution, insurance, rents and other expenses. After doing the analysis, our company tends to charge RM 28 for the product which can provide profits on every sales and this price can be afforded by customers. 3.6.4 Promotion and Advertisement Our company tends to alert the general public about nano energy water flask through various means in other for them to know about the product. A research was done on the strategies needed to promote the product in the market. As a result, we made use of the following promotional tools in the business. fliers and handbills posters and banners emails and telephone contact 3.7 Evaluation of Market CEC Company carried out an evaluation on the market, using the market strategy which is carried out at the end of every year to analyze the sales data of Nano Energy water flask to see it performances in the aspect of the quantity that has been sold and as well as profits made. Based on the cash flow forecast, we have cash surplus of RM 65,200 during the year. This proved that the promotions and sales have been done effectively. 4.0 OPERATIONS 4.1 Legal and Licensing Requirements (a) Business name and legal structure CEC Trading Ltd is a proprietary limited company. The company structure has already been registered and start up with five shareholders: Vivian Ngu Yen Shya (25% shareholding) Wong Wen Yi (18.75% shareholding) Faiznur Dilan binti David Ismadi (18.75% shareholding) Damilola (18.75% shareholding) Wong Soon Siong (18.75% shareholding) Who also serve as the directors of the entity. (b) Operating laws and licenses The business needed a license to run the business legally. 4.2 Management Details The managing director of the company will be: Vivian Ngu Yen Shya Home address: 175, Phase 2C1, Desa Senadin, 98000 Miri, Sarawak, Malaysia Ph: (085) 656578 Fax: (085) 656579 Date of birth: 25 November 1991 Qualifications: Bachelor of Business (Double Major in Finance and Management) Experience: Management and Financial Advisors and owner of Wealth Spring Consultancies 1997 – 2003 4.3 Organizational Structure and Staffing Most of the job of the business will mainly be done by general manager. A warehouse is needed to store our products. General manager, sales manager and accountant will mainly be working in the warehouse. On the other hand, 3 marketing expertise and 2 drivers are needed in doing sales and also deliverance. General manager  · The duty of a general manager are to manage all business plans and the performance of the employees.  · Salary : RM 1000 à ¼ Sales manager * The duty of a sales manager is to deal and communicate with the owner of parkson in order to know the amount of sales revenue. * Salary : RM 700 à ¼ Accountant * The duty of accountant is to record the business transactions, summarizing and analyzing to produce financial statement in the end of the period. * Salary : RM 700 à ¼ Sales advisor * The duty of sales advisor is to approach customers and advise them to buy our product. * Salary : RM 500 à ¼ Driver * The duty of driver is to deliver the products to the destination and also help to transfer the products to the sales department. * Salary : RM500 4.4 Professional Advisers Accountant Sunlight Accountants 55, Sunshine Park, Tun Hussein Onn Road, 98000 Miri, Sarawak, Malaysia Ph: (085) 668 132 Fax: (085) 668 133 Lawyer John Smith 28, Fortune Park, Desa Damai Road, 98000 Miri, Sarawak, Malaysia Ph: (085) 636 732 Fax: (085) 636 735 Insurance broker Bank account May Bank Malasyia 279, Bank Street, Pujut Road, 98000 Miri, Sarawak, Malaysia Manager: Angeline Tan Ph: (085) 678 588 Fax: (085) 678 579 4.5 Business Premises Location CEC Trading Ltd will acquire a business premise as an office which deals with the paperwork and also warehouse as the storage for stocks and equipments. The ideal location would be located at shop lot where we can store and sell the stock. The premise will be located at Shop Lot 608, Medan Commercial Centre, 98007 Miri, Sarawak, Malaysia. The price tag for renting the shop lot will be RM 1,500 per month. The shop lot will be repairing and do some painting. The goods that we sell will be distributed to the hypermarket, Parkson in Miri, Sibu and Kuching. 4.6 Equipments Required The equipments that required for the business will be: Computers Printers Scanners Internet connections Fax machines Telephones Furniture (table, chair, shelves) The above equipments are some of the basic needs to run the daily business operation. The equipments required will change from time to time. 4.7 Production Processes Our company will get the stock from the supplier, Vuitton Silver. The estimated amount around 1000 of Nano Energy water flasks will be order from the supplier every month. Therefore, all the stocks will be store in the warehouse. Then, the workers will distribute some of the stock to Parkson. The working hour is from 8am to 5pm every day except on public holidays. There are different types of color of the water flask will be sold such as silver, black and red. The product will be sold at RM28 each for every types of color. The selling price is enough to cover all the expenses as the cost price of each water flask is RM 12. It is a reasonable price as these Nano Energy water flask is good for health and can solve the skin problems. However, the office is used as a place for the process of paperwork and storage of documents and equipments. The ordering of our company products and all the documents and accounts will be recorded down and will be kept. All the works in the office work will be done by the clerk and supervise by the manager. 4.8 Critical risks/Contingency Plans CEC Trading Ltd will organize training program to all staff members for professionalism in running the business and also for contingency plans. The training will be on how they going to promote and sell the water flask. Insurance will be bought for business premises. The aim is to recover some assets in case of any accidents such as fires, accidents and thefts as well. Those liability and car accident will be covered by the professional indemnity insurance. The injury to the managing director will be covered by workers compensation. 5.0 FINANCIAL PROJECTIONS 5.1 Basic Assumptions and Information (a) Calculation of income and expenses Expenses are calculated based on research and management’s knowledge of costs. Income or sales revenue is assumed to be paid within the month issued. The impact of inflation or increases costs is not taking into consideration. Depreciation of equipments purchased and vehicle purchased in June 2010 is calculated using straight-line method, at 10% per annum. Gross cost of goods is RM 168,000. Drawing is RM 200 per month. The projection is for one year and the figures are in Ringgit Malaysia. (b) Financing of the business An investment of RM 28,000 will be invested into the business according to our shareholdings – Vivian Ngu Yen Shya RM 8,000, Wong Soon Siong RM 5,000, Wong Wen Yi RM 5,000, Faiznur Dilan binti David Ismadi RM 5,000 and Damilola RM 5,000. Sales income for June is based on early promotions, thus providing initial cash surplus and avoid the need for any short term debt financing. The operation financing strategy is showing a cash surplus in the bank accounts with total amounts of RM 70,700. The business will open a cheque account that provides electronic funds transfer facilities for customers. A minimum of two shareholder directors is needed to sign all the cheques for security reasons. (c) Distribution of profits Profits in the first year will be retained in the business. In future years, three quarters of the annual net profit after tax will be paid to the directors at the end of the financial year according to their shareholding and the remaining quarter will be kept as retained earnings. The Sales Mix Forecast, Cash Flow Forecast and The Trading Profit and Loss Statement is prepared according to generally acceptable accounting principles and conventions. (d) Goods and services tax All forecasts are net of tax. (e) Loans The firm has no current loans or debts. 5.2 Analysis of Financial Forecasts (a) Net profit margin is used to measure the company’s ability to earn a net income from sales. The net profit margin is calculated based on the first year of the projections. Net profit margin % = = = 22.18% Since this trading company is running the business for the first year, it is normal to get a relatively low figures of the margin. The margin is expected to increase in the next few years. Other than that, the company can use other ratios to do analysis on the financial statements in the coming years. (b) Break-even point Contribution margin is used to determine the amount of profit that is made towards payment of the fixed cost. Considered that cost of goods sold is the variable cost, the contribution margin is equal to sales minus variable costs. Gross profit margin = = = 57.14% The fixed cost is projected to be RM 102,800. Break-even point in value = == RM 180, 350.88 Accounting 062 May 28, 2010 5.2.1 Sales mix forecast 5.2.2 Cash flow forecast CEC CASH FLOW FORECAST for the period July 2010 to June 2011 June July August Sept. Oct. Nov. Dec. Jan. Feb. March April May TOTAL Income Sales revenue RM 12,600 RM 19,600 RM 22,400 RM 22,400 RM 22,400 RM 16,800 RM 19,600 RM 28,000 RM 30,800 RM 32,200 RM 32,200 RM 35,000 RM 294,000 Capital 28,000 28,000 Total income 40,600 19,600 22,400 22,400 22,400 16,800 19,600 28,000 30,800 32,200 32,200 35,000 RM322,000

Allies Mitt Essay -- essays research papers

Allie's Mitt , Catcher In The Rye. Allie's mitt was a very important symbol in Catcher In The Rye, the mitt had poems written all over it. Allie was Holden's little brother, he got leukemia and died in Maine. Allie's mitt symbolizes the innocence that Holden yearns for , Allie's innocence was preserved in the mitt. Allie died when he was young, he was still innocent. By dying young Allie stayed out of the phony, adult world. In some ways Holden wants to be Allie. Holden wanted to preserve his own innocence but he could not. A baseball mitt is a common part of childhood, so it has the "power" to preserve innocence. The most interesting part about Allie's mitt are the poems, a grown up would not be writing poems and reading them during the game, he would be competitive, and all he would want is to win. Allie was to innocent he did not care about winning he just wanted to play baseball. Allie's death was tragic but maybe it is the death that Holden wanted for himself , he wanted to preserve his innocence. One example of Allie's innocence is " He was also the nicest, in lots of ways. He never got mad at anybody" Holden valued the mitt he only showed it to one person outside his family, Jane , "She was the only one, outside my family, that I ever showed Allie's baseball mitt to, with all the poems written on it. She'd never met Allie or... Allies Mitt Essay -- essays research papers Allie's Mitt , Catcher In The Rye. Allie's mitt was a very important symbol in Catcher In The Rye, the mitt had poems written all over it. Allie was Holden's little brother, he got leukemia and died in Maine. Allie's mitt symbolizes the innocence that Holden yearns for , Allie's innocence was preserved in the mitt. Allie died when he was young, he was still innocent. By dying young Allie stayed out of the phony, adult world. In some ways Holden wants to be Allie. Holden wanted to preserve his own innocence but he could not. A baseball mitt is a common part of childhood, so it has the "power" to preserve innocence. The most interesting part about Allie's mitt are the poems, a grown up would not be writing poems and reading them during the game, he would be competitive, and all he would want is to win. Allie was to innocent he did not care about winning he just wanted to play baseball. Allie's death was tragic but maybe it is the death that Holden wanted for himself , he wanted to preserve his innocence. One example of Allie's innocence is " He was also the nicest, in lots of ways. He never got mad at anybody" Holden valued the mitt he only showed it to one person outside his family, Jane , "She was the only one, outside my family, that I ever showed Allie's baseball mitt to, with all the poems written on it. She'd never met Allie or...

Tourism Management

————————————————- Managing Adventure & Sports Tourism Environments COURSE MODULE: TRM341 BA. HONS STRATAGIC TOURISM MANAGEMENT Word Counts ————————————————- Managing Adventure & Sports Tourism Environments COURSE MODULE: TRM341 BA. HONS STRATAGIC TOURISM MANAGEMENT Word Counts Acknowledgement I would like to thank my lecturer Mr Li Yee for his guidance in this report. ContentsAcknowledgement1 Introduction3 Destination4 Implemented Strategies7 Effectiveness of Implemented Strategy10 Recommendations11 Conclusion18 References20 Introduction â€Å"Sports tourism can be defined as travels away from one’s primary residence to participate in sports activity for recreation or competition, travel to observe sport and grassroots or elite level. And travel to visit a sport attraction such as sports hall of fame or Water Park†. Gibson, Attle, Yiannakis, 1997) On the other hand adventure tourism can be simply defined as Recreational travel including variety of rugged activities for adventure. Adventures and sports tourism can benefit economies by providing a fast source of income for local government and community, supporting the sustaining improvement and protection for environment and encouraging culture exchange between the developed countries and the developing world.If the undeveloped tourism destination do not focus on their tourism, it will be really hard for them to improve their poor situation of economic, environment and culture. Adventure and sports tourists can be attract for a certain destination by looking at the facilities and environment of that place such as; hotels services, price of goods in the area, transport services, travel agencies, guides, airlines, social and cultural aspects of life and most important sustainable natural resources. Ralf Buckley, 2006) A tourism sports destination can be attractive for many reasons; different types sports activities in big city or some time big sports events in small cities, beautiful islands or beach, recreation activities, sports activities for family fun etc. most of all a unique atmosphere of sport and adventure. Destination In perspective of West Cambria sports and adventures tourism it provides to tourists; Attractions which related to sports such as sports theme park, hiking, bungee jumping etc.West Cambria tourism site has highest mountain such as scafell, including stunning coastline and wastwater, also resorts can be include with sports tourism activities. According to Cumbria tourism statistics, each year 35 million day trippers and 5 million overnight visitors spend their night; Cumbria is a place where tourists get a chance to attend all the sports events. As a developed and well established destination; the Ecological environment of sports and a dventures tourism is not only about green tourism but also deeply related with socio culture with Cambria tourism.Naturally sustainable environment of sports and adventures tourism in west Cambria also socio-culturally respectful and have a huge effect on both the natural environment and the human population including man made tourism destination. Sustainable environment of west Cambria tourism often involves locals of remote areas experience and interacting with foreigners. Multi-Sport Activities: it is physical outdoor activities. Rafting, mountain biking, climbing, surfing, diving, etc. all offered in the same package. West Cambria tourism provides these sports facilities.Sports included in west Cambria: Angling, Archery, Athletics, Badminton, Baseball & Softball, Basketball, Boccia, Bowls, Canoeing, Cricket, Cycling, Dance, Disability Sports, Fencing, Football, Golf, Gymnastics, Handball, Hockey, Judo, Netball, Orienteering, Outdoor Activities, rounder, Rowing, Rugby, Running, S ailing & Windsurfing, Scuba & Snorkelling, Snow sports, Squash & Racket ball, Swimming, Table Tennis, Tennis, Triathlon, Volleyball, Walking Water, Polo, Weight Lifting and Wheelchair Basketball. The relationship between sustainable tourism and othersAs a sports destination Sports destination West Cumbria tourism has all the potentiality to be sustainable. According to West Cumbria adventure and sports tourism, relationship between ecological and socio cultural can be compare through their essential facts for each other; Ecological factors relate to socio cultural environment 1. Air quality of the area, 2. Transportation, Parking facilities 3. Pollution discharge process, 4. Water quality for sports activities, 5. Waste management facilities; 6. Land and Coastal resources etc. Socio-cultural fact relates to Ecological environment . Balanced population of the area, 2. Health care facilities for local and tourists. 3. Population employment patterns, job market freedom and locals attit udes to work, 4. Social attitudes and Lifestyle and cross cultural understanding. 5. Roman Heritage 6. Locals cultural activities & interests on tourism 7. Financial services, investment 8. Resorts, hotel and camping services 9. Entertainment facility and tourist Information service provider. Adventure and sports tourism has brought people into contact with each other in west Cambria.As ecological tourism has an educational element it can foster understanding between people and cultures and provide socio-cultural exchange between hosts and tourists. This increases the chances for people to develop mutual sympathy and understanding and to reduce prejudices. A Socio cultural and ecological relationship has added more vitality of west Cambria communities in many ways. Such as; sports events and adventures activities of the local residents where they have been the primary participants and spectators. Often these are refreshed and developed in response to tourist interests.Implemented St rategies The West Cambria tourism is an award winning destination for tourism in 2011; it is also one of the most spectacular beaches in UK and an area that has been popular for many years. To develop Adventure and sports tourism Allerdale Borough Council and Carlisle Leisure limited on 1 April 2004 developed a sustainable tourism strategy. The aim was to balance the need to manage and stimulate sports tourism to the area with the need to avoid damaging the very natural assets on which the tourism industry depended. Interest in the idea of sustainable tourism is greatest in those countries where there is a high level of interest in sustainable development in general. † (John Swarbrooke, 1999) To ensure the strategy was tailored to the needs of the area, authorities engaged in a considerable amount of consultation prior to writing the document. This involved meetings with key stakeholders, National benchmarking survey of tourism authority; the result of this consultation was th at many valuable ideas generated via the process made it into the strategy and action plan.Following the secondary method of research; the implemented strategic objectives can be pointed out 1. More visitors from outside the region 2. More overnight visitors 3. More business and high-value leisure visitors 4. More private sector tourism investment. Enhancing the West Cumbria tourism for residents and visitors to create: 1. World-class cultural/sport/leisure facilities 2. High standards of quality 3. Avenues for learning, business support and careers 4. Jobs and economic benefit through sports and adventure tourism 5. Sustainable development (environmentally, socially, economically) 6.Local and regional pride. Some of the tourism vision can be explained as follows; Performance of tourism businesses 1. To encourage businesses to invest in the range and quality of their facilities where required 2. To encourage the entire sector to value customer service and to invest in staff skills. Marketing promotions/Events and festivals The strategy focuses on sports events and festivals, in particular those that have the potential to attract new visitors to the region, generate short breaks and which also positively add to the image and profile of the West Cumbria region.Where possible these major events and festivals should reinforce other market growth opportunities. The strategy also recognises that locally distinct events can enhance sense of place, sense of community and add value to the visitor experience. They create new opportunities for visitor spends particularly for shopping and for eating and drinking. Collectively they can strengthen the regional events and festivals profile. Hospitality Services The restaurant, hotels, bar etc. rowth opportunity as being about the quality of the eating experience; the presentation of the food, the ambience of the eating out experience including genuine customer service. It may also be about local produce and the provenance of food. Destination management Implemented strategy can be explained as; 1. Working with local businesses to drive up quality, encourage use of local produce and enhance the customer service 2. To invest in the presentation and marketing of farmers markets and food and drink events 3. To use food and drink as one ocus for destination marketing where it presents a strong and quality experience 4. To encourage all aspects of the food and drink sector that deal with consumers to value customer service and the skills of their staff and invest in them. West Cambria tourism implemented strategy can be summarised as; 1. provide all sports and adventures visitors a high quality, enjoyable and fulfilling experience 2. To ensure that tourism meets its potential as a driver of the local economy, bringing prosperity and jobs throughout the area 3. To ensure local communities are not adversely affected by tourism 4.To develop the appreciation of west Cambria distinctiveness as somewhere to live, work and visit 5. To encourage tourism enterprises, their suppliers and customers to reduce the impact of tourism on the environment. Implemented strategy can be summarised as; The objective is to retain the economic and social advantages of tourism development while reducing or mitigating any undesirable impacts on the natural, historic, cultural or social environment. Allerdale tourism council play an important role in ensuring the continued appeal of tourism in the tourist area. Effectiveness of Implemented StrategyBruce J. Dierenfield (2003:p,212) Found that although there are numerous negative influence of hosting sport tourism because of the expected benefit for the community and local business often cause potential host community to ignore any negative impact that may occur. These include: putting the country in global world, showing the destination, promoting political system, creating new business, attracting investment, creating job and urban renewal including housing, and infrastructure will contribute to the development of the country, and benefit citizens over a long period of time.Positive sides: sports adventure tourism development plan for west Cambria, mainly focused local benefits; Current strategy can helps raise funds for environmental protection, research and education through a variety of mechanisms, sports events entrance fees, hotel, airline and airport taxes and voluntary contributions. The local community also can be benefited. The jobs created by tourism can act as a very important motivation to reduce emigration.Local people can also increase their influence on tourism development, as well as improve their job, earnings prospects, through tourism-related professional training, development of business and organisational skills. Sports tourism can bring people into contact with each other and, as tourism has an educational element, it can foster understanding between peoples and cultures and provide cultural exchange between hosts and guests. Because of this, the chances increase for people to develop mutual sympathy and understanding and to reduce their prejudices.Negative Sides: Sports tourism development can creates additional demand for land and competition from the growing potential buyers. The demand for more hotels and tourist facilities brings sources of income to builders, real estate agent and landowners but the local residents are forced to pay more for their homes and larger tax duties increase in land values. In addition, increasing demands for basic services and goods from tourists will often cause price hikes that negatively affect local residents whose income does not increase proportionately.On the other hand, the development of tourism may cause inflation in prices of goods. The issue with seasonal workers is another negative aspect. They face job insecurity, due to the completion of projects. Thus, there will be lack of guarantee of employment from one season to another. Recommendations Develo ped transportation: Sport-tourism is a powerful force for development that encourage investment in infrastructure projects such as airport , roads that can be enjoyed by local people as well as tourist who came to use them. Joy Standeven, Paul de Knop, 1999, p 66) Travel service providers in the tourist destination area, such as airlines, railways, and bus service need to be sufficient and well developed to avoid all sort of hassle might impact for tourist or destination. To achieve greater competitive advantage; transport companies should have a sophisticated planning; the transportation sector is always a large and growing market in UK tourism. Security and personal safety: Security is a major issue for any tourism destination, for a large destination security sometime maybe it’s not enough to only depending on local police or community service.Private security services can be included, with modern camera technology, professionals to maintain successful tourism destination. The best course of action is to blend human security with technology. Managing adventure and sports safety remains an important topic to tourism industry. Perceived or real threats to sports person safety have immediate impacts on a destination's reputation and can dramatically affect visitation. If visitor health and safety is not well managed, adverse incidents can significantly impact on the profitability and sustainability of an individual business, community or destination.So it’s should be a compulsory objective for tourism organiser to have sufficient safety services. Developed infrastructure: Tourist development indicates that infrastructure accordingly developed. The provision of infrastructure- the construction of roads, and the system of electricity supply, water supply and sewages disposal, hospital, churches, schools and shop become necessary when an area is developed for the tourism. Indeed, in regions away from the main cities, a kind of micro-urbanization has to take place to attract tourists who assemble in such places to escape environmental monotony of their workday in cities.The tourists are prepared to live in the clusters of cottages but at the same time they demand most of the modern comforts to which they are accustomed with the possibility of a shopping centre, amusements and services to be made available at hand. Capacity of accommodating sports tourists: Carrying capacity for tourism is similar in some ways to ecological carrying capacity and different in others. Ultimately, physical resources limit both population and tourist levels. A dearth of land, shortage of food, or decline in water quality and availability will quickly put the brakes on both types of growth.But for tourism, cultural resources are also a concern. A well-developed tourism destination should provide an efficient accommodated service for their tourists. Technology applied to the provision of sports and adventure activities: The technological environment p lays a huge role and influence on the Sport-tourism through globalization due to the innovation of technological thought. For example the implication of restaurants and hotels has been joined by the technological strategy which connects the world through electronic business to exchange goods and services.Furthermore the internet has revolutionised the way executive and business partners operate and cash rings are replaced by credit and debit card payment system. This technological change will allow the use of electronic transfer fund to be more accurate on the information exchange and the target market (Weed et al, 2004: p, 33) Sport tourism may benefit from technological innovation such as currency exchange rate, details about accommodation, climate, culture, language, entertainment places, and requirement entry for visa.The technology infrastructure has opened a new way for Sport tourism to reach the outside world and enter to the competitive edge in the market share. (Devine et a l, 2009: p, 17). As the technology evolves and develops within the Sport tourism, stakeholders will find themselves with clear opportunities and one challenge emerging from this will be to streamline and simplify the transaction and consumption of products. This will require looking at global shift in consumer attitudes, tracking new motivations or opportunity in order to communicate and convince consumers (Knowles et al, 2004: p, 32).Technological developments are increasing rapidly. New recreation products, such as all-terrain vehicles and wind surfers, provide new ways for people to satisfy their recreational preferences. New production Technologies and materials offer recreation and tourism businesses ways to reduce costs and improve the quality of their products/services. Advances in telecommunications have and will continue to create new promotional opportunities. Technological innovations, in relation to jobs and the home, have resulted in increased leisure time for many peop le.Nowadays sports have become a part of our life. Sports have become one of the best interests of the people. Indoor sports activities for tourism is very popular fast growing. Sports are mainly related with the physical element of the body such like running, throwing, jumping, sliding, hitting, shooting, catching etc. , and at present time all those sports are depending on technological supports, as technology helps to give a fair result in any sports competition as well as sports person safety. Technology applied in modern gym helps to improve physical stamina through different level of exercise.For example, Technology applied Sport tourism includes rafting, Para gliding, bungee jump with crane, sky diving, and many more. Provision of diversified activities Diversified activities for tourism destination can create opportunity for more profits in local business. A tourism destination diversification can be point out as; Tourist Accommodation: Bed and breakfast hotel, resorts, camp ing facilities or caravan sites. Tourist recreation: Trekking holidays, heritage attractions, sports events and festivals, mountain biking/walking routes, clay pigeon shooting, archery, quad biking .Strategies can be including for Successful development: 1. Seasonal sports tourism offer 2. Marketing on Sports and adventures tourism activities 3. Ensuring each year sports tourism events got different attractions 4. Identifying major activities what can bring more tourists 5. Infrastructure investment targeting diversified activities More activities can be added as west Cambria has a suitable for sports and adventures tourism; 1. Horseback riding 2. Hang gliding, 3. Ballooning, 4. Parachuting Professionalism of service staff The professionalism in sports and adventures tourism is very vital.Becoming sports trainer or guide for tourism activities increased responsibility for the profession; Most of the time a destination future depends on their professional services. Professionalism ca n create demand for sports tourism, as a well-trained sports guide or trainer does mistake in rare occasion and that attracts sports tourists. Political stability Political stability can create significant impact on any tourism industry; an unstable political condition can spoil major sports events, same time it can ruin the economic development of Destination.A stable optical situation can creates; good economy, jobs, use of resources and growth of development. The government significantly by their activities may seriously influence the economic and non-economic opportunities essential in the creation of the conditions that conduct to the development of a business. Whether the Sport tourism development is encouraged or blocked, depends very much on the government policy and political view. (Tom Hinch, James Higham, 2011 p 206) Economic status of the destinationForeign Exchange Earnings: The spending of traveller brings income to the hosting country and possibly will stimulate a sig nificant investment to finance growth in other economic sectors. An important indicator of sports tourism development is it’s generate foreign exchange earnings The economic impact of tourism is massive. Tourism is generally regarded as labour-intensive. It generates direct full time employment in such formal sectors as hotels, restaurants, transport services, travel agencies, guides and foreign airlines, etc.Costs: In business, cost is usually a monetary valuation of (1) effort, (2) material, (3) resources, (4) time and utilities consumed, (5) risks incurred, and (6) opportunity forgone in production and delivery of a good or service. All expenses are costs, but not all costs (such as those incurred in acquisition of an income-generating asset) are expenses. A large number of deal and money will be costing the host destination of the event and local taxpayers for Sport tourism development. Developers will need the government to improve infrastructure which includes the airpo rt, roads and others which are costly activities for the government. ports and adventures tourism development costs can be divided in two parts, if the negative aspects of costs can be save than there will be benefit, on the other hand positive has always profitable for stake holders. Positive Costs | Negative Costs| 1. Tourist spending money returned to local economy as it is spent over and over again. | 1. Over tourism can effects social community; such as tourism can increase drug related activities. | 2. Diversify and stabilize the local economy. | 2. Illegal prostitution can be harmful for sports destination.As tourists has a weak side for sexual activities. | 3. Governments get a chance to add up extra tax through tourism. | 3. Overcrowding and congestion. | 4. Fosters conservation and preservation of natural, cultural and historical resources. | 4. Crime activities can be increased. | 5. Encourages the preservation and celebration of local sport events or festivals. | 5. Natu ral resources and historical sites can be damaged for overcrowding. | 6. Local charity can raise fund through regular tourism. | 6. Over development can be cost local government. | 7.Tourism money can be spending to create more technological development in activity area. | 7. Developers from outside the destination can take the profit away. | From an economic point of view of the above table showcasing the region and its natural beauty should enhance its reputation as an attractive tourist destination. Good organisation and infrastructure could be highlighted to further promote investment in sports destination. More convenient and modern venues are likely to attract higher number of spectators and perhaps host upcoming mega-events which will generate higher income to the destination.Conclusion Sport and adventure tourism development can benefit economies by providing a fast source of income for local government and community, supporting the sustaining improvement and protection for environment and encouraging culture exchange between the developed countries. In perspective of the west Cambria tourism, with major sports or adventure events can speed up the development and growth and these includes; Tourists’ arrivals: sports team or sports man, media, officials and fans arriving into the destination from across the country and across the world for the events.Destination revenues: money spent by visitors spending time in the destination over the period of the sports events. Investment in destination: money injected into the west Cambria destination for infrastructure development. Employment for locals: many of the locals will have the opportunity to get employed in during the sports events. Skills development: knowledge and skills transfer which result from sports events preparations which remain in the minds and lives. Popularity: By building of profile of the Cambria tourism as a host destination through media exposure of the event.The long-term benefit s of a sports destination far outweigh the short-term cost. Though creating a modern facilitate destination can destroy some part nature. In that case developers should focus without destroying the nature adopting Sustainable tourism. Sustainable tourism is considerably beneficial in the respect of environment. For developing tourism business, most developed destination provides financial support or material resource for the conservation of the local environment and natural resources.It can create balance between limits and usage of nature through monitoring and planning; to ensure that sustainable tourism can be managed besides developed sports tourism. Sustainable development of sports destination must include the interests of all stakeholders including local communities, visitors, related business industry and government. Suggestions for the future development of this sports destination†¦ References Books 1. Weed M, Bull, C, 2004. Sport tourism: Participants, policy and prov iders, 4th Edition. London UK: Elsevier’s Science and Technology. E-Books 2. Tim Knowles, Dimitrios Diamantis, Joudallah Bey El-Mourhabi, J. 2004.The Globalization of Tourism and Hospitality: A Strategic Perspective. 2nd Edition. London: Thomson Learning Available at: http://books. google. co. uk/books? id=uEi5NkHg0ZsC;printsec=frontcover;dq=The+Globalization+of+Tourism+and+Hospitality:+A+Strategic+Perspective;hl=en;ei=Y1HhTqinF9Do8QOmzPD_Aw;sa=X;oi=book_result;ct=result;resnum=1;ved=0CEMQ6AEwAA#v=onepage;q=The%20Globalization%20of%20Tourism%20and%20Hospitality%3A%20A%20Strategic%20Perspective;f=false Articles: 3. Devine, A, Boyle, E, Boyd, S, 2009. Towards a theory of collaborative advantage for the sport tourism policy arena. Available