IPhone 6 Marketing Plan

IPhone 6 Marketing PlanI am going to dump I phone 6. Its a mobile phone without keypad. Its a touch screen phone. You can in like manner use it as a mini computer. It has Microsoft windows 9 with latest softw atomic number 18. It has on the whole the latest technology from apple. I am going to explain how I give do the marketing of this produce.Marketing planning touch on for iphone 61) Mission statementGive something wise to the new generation. Its bring the world in the hand of the guest its make life essyer. Its bring new technology to the customer. We atomic number 18 offing the best intersection point in the market. We1.1) Cooperative objectiveWe want to see that more customers argon willing to buy this product by end of this category. We want to attract more and more consumer. We want to create more jobs in the market in next few eld and will make a place of our own in the market.promise the product will be latest technology and affordable for the consumers.2) Marke ting canvass2.1) Who argon the contenderMy products important competitors atomic number 18 Blackberry Storm, Palm Pre, Motorola Droid , HTC Droid Eris, Samsung etc.2.2) Swot AnalysisSWOT abbreviation is a very weighty analysis for lunching a new product. Strengths and weaknesses are the internal and opportunity and threat are the external analysis.StrengthsStrong mark image.Advanced smart phone technology. industry/update availability.Selective bidrs.WeaknessesLimited product selection.New entrant stage.International markets.Insufficient network/systemOpportunitiesProtocol-based network.Nice market.Online capability/optionsApp storeOverall determine controlThreatsProduct diversificationImmense competitorsSuperior technologyDependence on their third party supplier2.3) Pest analysingIts a very important analysis for lunch a new product. It is a external analysis.PoliticalFor lunch any new product like I phone 6 must operate under Political factors include government regulatio ns and legal issues and define both formal and informal rules. LikeTax policy,Employment laws,environmental regulations,Trade restrictions,Political stability etc.EconomicEconomic factors will affect the purchasing power of potential customers and the products cost of capital. Some examples of the economy economical growth,exchange rates,Inflation rate etc.SocialSocial factors include the demographic and cultural aspects of the external macroenvironment. Its involved customer ask and the coat of possible markets.Some examplePopulation growth rateAge distribution,Career attitudes,Stress on safetyWhat is the popular religion etc. applied scienceSome proficient factors you must analysis for lunch a new product RD activity,computerization,technology motivations,Rate of technological change etc.2.4) The compatiteve advantage orchard apple tree has two types of advantagesInternal advantage The main internal advantage is Appel that it has focused on in its shape for the I phone 6.Exter nal advantage the main external advantage are,a) the apple brand nameb) The simplicity of it user interfacec) The advanced technology incorporated in to its design.3) Marketing strategy3.1) Who are the target marketApple target alll kind of deal who wants new tecnology. They resarch close to citizenrys needs and wants. The iPhone targets consumers who need to store information and communicate or people who want entertainment on the go. Apples target segments consist of professionals, students, corporate users, entrepreneurs, and health care workers.3.2) PositioningLarge corporation with various products Apple has too some consumers, rather targeting a particular segment. But because of buyer both users and network operator crave a latest frills the iphone will be a racy demand until a better and more advance product is introduced.PositionConsumer priceExpensiveIphone 6TechnicalProduct and Designing / Basic low-budget3.3) The marketing mixThe marketing mix is often referred to as the Four Ps since the more or less important elements of marketing are concerned withProduct the product that the customer obtains.Price how much the customer pays for the product.Place- how the product is distributed to the customer.Promotion how the customer is found and persuaded to buy the product.4) Implement Iphone assess the product climate in which it will implement the marketing strategy. Iphone will Study the competition and develop a plan for differentiating the product from separates. Developing communication strategies for letting customers know how the product is different, by mentioning the curbside service in ads.Iphone will survey the customers in order to learn who they are and what they want from the products. It will use informal surveying techniques such as speaking to the clientele directly and asking how it can better meet their needs. Also perform formal marketing research by asking customers to carry out out questionnaires in person or online. Will Offer bump products in exchange for their time and feedback. WordsI(791)Question 2 Discuss market partition and customer segmentation process1) Market segmentationMarket segmentation is the process to identify customers is they worldwide group or individual customers. Are they all the same the same quality who is likely to exhibit similar responses to a marketing mix? The purpose for segmenting a market is to allow your marketing/gross revenue program to focus on the subset of prospects that are most likely to purchase youre offering. It have to be done properly this will help to insure the highest supply for your marketing/sales expenditures. Depending on whether you are selling your offering to individual consumers or a business, there are definite differences in what you will necessitate when defining market segments.2) Customer segmentationCustomer segmentation is the practice of dividing a customer base into groups of individuals that are similar in specific ship canal rel evant to marketing, such as age, gender, interests, spending habits, and so on. Customer segmentation procedures include deciding what data will be collected and how it will be gathered collecting data and integrating data from various sources developing methods of data analysis for segmentation establishing effective communication among relevant business units about the segmentation and implementing applications to effectively deal with the data and respond to the information it provides. For understanding the customer segmentation you have to discuses about,2.1) Customer needs and wants What kind of product customer wants and needs you must be understood after lunching any new product. For example when weather going to be could at this time people needs warm cloth at this time if you produced warm cloth people state way go for it .2.2) Identify most attractive segments for coustumerCoustomers are attracted by the looks of an product and where there wants needs are taken to count. Also coustomers are atracted by the latest technpology.Words292. Question no 3 meditate the factor behind choosing one or more segments with regards to targetingFor discussing the factor behind choosing one or more segments with regards to targeting I choosing Apple I phone.How well are existing segments?Apple has really done well for itself with the iphone. The fastest-growing segment in the mobile phone industry is the smart phone segment, and its been growing every year growing 72% over 2006.How large is the segment, and how can we expect it to growDo we have strengths as A company that will help us appeal particularly to one group of consumers Apple has lot of strengths which can help you to appeal to one group of consumer. Some of strengths are,Apple is one of the most established and healthy IT brands in the World,Product development. Doesnt invent the market, but its products set high standards for the market.Design and utility. Sleek, not clunky. For instance, the desktop computer is part of the screen, not a separate box with wires the iPhone has very few buttons and feels nice in the hand. Products are easy to use, almost intuitiveApple understands is consumer base maintains a semblance of brand loyalty and also beasts a unique Mac operating system.Question no 4 choose a product or service that has changed the headland of consumers and identify the factors behind which contributed to its growth in the market placeI choose the iphone 4 which change the mind of consumer. How iphone 4 change the consumers mind and wherefore people choose it its given belowWhat kind of benefit has as a productThe iPhone has an innovative touch screen that is patented and unmatched by any other mobile product today. It also has many functions of other mobile products all in one device. The phone will work with itunes and with other Mac/Apple products like the new Apple TV, allowing for wireless connectivity to the big screen. The iPhone is also compatible with many Ma c OS software tools. Mac OS compatibility means that the iPhone has limitless potential for upgradeability.The all-new touch screen interface making operations extremely intuitive, it is radically different from those of other phones or PDAs that recognizes multi finger gestures, dependable as the human hand normally behaves. The Mac OS X application imbedded into the iPhone assures users will easily recognize what they can do. The iphone 4 had great technological innovations like the original Macintosh.Why it is uniqueit has latest technology, up store for a Mac book, high class touch screen, easy internet accesses thats why its different than other phones and customer choose this phone.Price$350, the iPhone would be sold at a reasonable price for its value. It outperforms any other PDA or smart phone on the market and the convenience of having multiple features combined into one-device increases its overall value.Quality The iPhone has one of the brightest and most scratch resis tant screens in the market. It also has a fine metallic finish that is durable and light. The software suite included is also unsurpassed with their ease of use and resistance to computer viruses. runny Culture Mobile Culture is the technical sectionalization of Label Networks that specializes on designing and developing applications for the mobile generation. Having developed wireless applications in various offspring markets, Iphone has a deep understanding of the mobile lifestyle, and the potential and future growth of this market.Iphone are now offering this mobile experience to brand and organizations via Iphone new division dubbed the Mobile Culture Lab. Iphone group is versed in solving complex technical applications for both the iPhone and Android mobile devices, yet also an eye for design aesthetic and user experience.Customer feedbackFrom iphons reviwes we can see that some coustomers are very satisfy with the available wifi. Some said they had no connections. Some custo mers apparantly the designate was just too weak. The content is great and they are very happy with the application itself. Some said this is pretty sweet they can access hundreds of free audio and video files that will let them keep learning on the move.Coustomer serviceThe customer service executives of the phone operators are not allowed to reveal the privy and confidential data of one client to a person.Iphone has very good coustomer service they are customer service line open from 9am-5pm monday-Friday and saterdy 10am-4pm. They want to provide good customer service for that they have skilled employes. They have a online contact from for customer.Who are the targets?Apple Doesnt Target Markets. It targetsPeople. Apple target alll people who wants to fullfil their needs and wants. The IPhone targets consumers who need to store information and communicate or people who want entertainment on the go. Apples target segments consist of professionals, students, corporate users, entre preneurs, and health care workers.How are they targeted?Apple has never marketed Macs to enterprise customers, and only hired a skeleton sales crew to sell to such customers, but it has been advertising the iPhone and its business-related applications in The skirt Street Journal, Bloomberg BusinessWeek, and other business-friendly publications. Its also added Microsoft Exchange compatibility to the iPhone, as well as advanced, CIO-pleasing security. Apple lets the people decide how and where theyll use its products.Who are the apple iphone 4 competitor the main competitor of iphone4 is Black Barry , which bring lots of technological product ,and also apple I phone has other competitors like HTC ,Nokia, Samsung etc. They are trying to bring new phone for caught the I phone market. For example Nokia bring Nokia N8 which is being new technology for customer.Are they joined with other company Apple is an individual company it is not owned buy any umbrella company. Apple sale their shar es in the stock market.