Marketing Essay Example | Topics and Well Written Essays - 2000 words - 11

Marketing - Essay pillowcaseI found the group activities that were spark of the course to be quite stimulating. I will rent that the Functional Presentation part of the course provided a greater challenge for me than did the mainly theoretical part of course however, both sections challenged me to find new ways of learning. I found out that most of the time, line of descentes in todays world operate in an environment where customers not only incur oftentimes more information regarding the available fiscal service, but they also have greater demands. Financial function have to be offered in environments that meet with the customers expectations. In the resign banking environment, for instance, the way in which financial services are packaged gutter win a deal or lose it. In the past, how a service was packaged was deemed to be irrelevant what mattered was the product or service being offered. In the present environment, however, nothing could be further from the truth. The ma rketing of financial services has come to be regarded as wholeness of the most significant aspects of developing a financial institution. It is an investment that brings great proceeds when well managed. However, in that location are still many financial corporations that regard it as being something to be looked into when all the other more solid objectives have been considered. Service marketing is usually confused with the function of advertising or selling. In reality, marketing takes many factors into account. Some of these include employer branding, corporate culture, reputation, corporate social responsibility, market research, ethics, distribution, expense points, product development, new business prospects and parley with customers,. For service marketing to be successful, the main strengths of the firm have to be clearly articulated. In one of the groups I was a part of, which were formed to determine the factors that can result in the success of financial services ma rketing, we came up with some of the questions that are necessary for both team member to realise what will draw customers. Some of these questions included What services set our financial services corporation apart from our business rivals? What are the services that make our company exceptional or unique? Which are the behind the scenes abilities, or intellectual assets that make the success of our company hard to assume? Which technologies does our firm have that give it an edge oer its business rivals? As a group, we came up with a strong brand for out service offerings. The brand included strong expressive messages that could capture the solicitude of potential customers. We decided to advertise this brand through smart campaigns and creative copywriting. Our companys strategy was one that stimulated curiosity and enhanced our business image. We choose to market it through various communication mediums such as online exposure, business to consumer models, as well as busines s to business or business to consumer communication. To ensure that we benefitted from the talents of the best graphic designers for our digital campaigns, we, as a group, interviewed various experts within the student community. integrity big advantage of having an online business presence is that a company can receive feedback from all over the world. Gaining the attention of curious overseas entrepreneurs greatly inspired our group to try even more